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The Robust, Easy Gupshup Alternative for High-Volume Enterprises

Looking for a WhatsApp platform that goes live in hours, not weeks? See why 16K+ businesses across 180+ countries choose Wati to launch, automate and grow on WhatsApp — without an engineering ticket for every change.

Start Free Trial Book a Demo

4.6/5 on G2

Meta Business Partner

Loved and trusted by
16,000+ businesses, across the globe

Wati vs Gupshup
See How They Really Compare

Wati enables teams to respond to every comment and DM instantly, automate repetitive conversations,
and build contact lists that drive revenue across channels

Features

Pricing model
Pricing transparency
What's in the plan
Onboarding
Time to go live
WhatsApp Business Calling
Team Inbox
Native mobile app for agents
AI Copilot inside every chat
Audio message transcription in inbox
Real-time translation in chat
AI Agent
No-code AI agent setup
Continuous learning
Marketing & Automation
Marketing analytics in the product
Click-to-WhatsApp ad attribution
WhatsApp Commerce
Shopify commerce app
Payments inside chat
Integrations
One-click CRM sync

Plan-based — published tiers with included contacts, users and AI Copilot. Predictable monthly cost.
Inbox, AI Copilot, automation, integrations & marketing analytics included in the base plan.
Self-serve setup. Most teams send their first broadcast within hours of sign-up.
Drag-and-drop flow builder, AI agent setup in plain English. Marketer launches without a developer.
iOS and Android agent apps with push, voice notes and in-thread translation.
Real-time reply suggestions, tone rewriter, summary and translation inside the agent pane.
Inbound voice notes auto-transcribed in the conversation pane — agent reads, not listens.
Two-way translation in the same chat window across 100+ languages.
Astra is set up in plain English by a marketer; point it at a URL, knowledge base or doc and go live.
Astra learns from your own tenant's conversation history automatically as more chats happen.
Template performance, broadcast funnel, CTWA dashboards and revenue attribution live in the core platform.
Full Meta Ads to WhatsApp funnel — CTR, CTWA, replies and revenue per ad in one report.
One-click Shopify app with abandoned cart recovery, COD verification, catalog sync and order updates — no custom build.
WhatsApp Pay with Razorpay, Stripe, UPI, Apple Pay and KPay — toggled on per region.
Native HubSpot and Salesforce two-way sync. Contacts, conversations and lifecycle events update both sides in real time.

Gated, sales-led pricing for the enterprise platform. Self-serve wallet option available at per-message rates.
Advanced inbox, Agent Assist, Superagent & analytics typically sold as separate modules.
Sales-led onboarding with solutions engineering calls before first send.
Most flows and integrations expect a technical owner or implementation partner.
Web-based agent console; no productized native mobile agent app for Conversation Cloud.
Agent Assist available, typically configured and rolled out by the services team.
Voice AI sits on the calling side, not inside the agent inbox for incoming voice notes.
Not available natively inside the team inbox.
Superagent is prompt-driven but agent design, skills and integrations are typically owned by the services team.
Knowledge base updates run as a managed process — not customer-self-serve continuous learning.
Campaign Manager covers delivery and click analytics; deeper attribution & template performance often need separate dashboards.
Ad-side attribution typically requires custom dashboards or third-party tooling.
Shopify widget available, but COD verification and full payment-link flows typically need custom work.
Payment integrations available, routed through services-led setup.
CRM integration available through APIs and middleware; native one-click apps are limited.

Wati vs Gupshup
See How They Really Compare

Wati enables teams to respond to every comment and DM instantly, automate repetitive conversations,
and build contact lists that drive revenue across channels

Features

Pricing model
Pricing transparency
What's in the plan
Onboarding
Time to go live
WhatsApp Business Calling
Team Inbox
Native mobile app for agents
AI Copilot inside every chat
Audio message transcription in inbox
Real-time translation in chat
AI Agent
No-code AI agent setup
Continuous learning
Marketing & Automation
Marketing analytics in the product
Click-to-WhatsApp ad attribution
WhatsApp Commerce
Shopify commerce app
Payments inside chat
Integrations
One-click CRM sync

Plan-based — published tiers with included contacts, users and AI Copilot. Predictable monthly cost.
Inbox, AI Copilot, automation, integrations & marketing analytics included in the base plan.
Self-serve setup. Most teams send their first broadcast within hours of sign-up.
Drag-and-drop flow builder, AI agent setup in plain English. Marketer launches without a developer.
iOS and Android agent apps with push, voice notes and in-thread translation.
Real-time reply suggestions, tone rewriter, summary and translation inside the agent pane.
Inbound voice notes auto-transcribed in the conversation pane — agent reads, not listens.
Two-way translation in the same chat window across 100+ languages.
Astra is set up in plain English by a marketer; point it at a URL, knowledge base or doc and go live.
Astra learns from your own tenant's conversation history automatically as more chats happen.
Template performance, broadcast funnel, CTWA dashboards and revenue attribution live in the core platform.
Full Meta Ads to WhatsApp funnel — CTR, CTWA, replies and revenue per ad in one report.
One-click Shopify app with abandoned cart recovery, COD verification, catalog sync and order updates — no custom build.
WhatsApp Pay with Razorpay, Stripe, UPI, Apple Pay and KPay — toggled on per region.
Native HubSpot and Salesforce two-way sync. Contacts, conversations and lifecycle events update both sides in real time.

Gated, sales-led pricing for the enterprise platform. Self-serve wallet option available at per-message rates.
Advanced inbox, Agent Assist, Superagent & analytics typically sold as separate modules.
Sales-led onboarding with solutions engineering calls before first send.
Most flows and integrations expect a technical owner or implementation partner.
Web-based agent console; no productized native mobile agent app for Conversation Cloud.
Agent Assist available, typically configured and rolled out by the services team.
Voice AI sits on the calling side, not inside the agent inbox for incoming voice notes.
Not available natively inside the team inbox.
Superagent is prompt-driven but agent design, skills and integrations are typically owned by the services team.
Knowledge base updates run as a managed process — not customer-self-serve continuous learning.
Campaign Manager covers delivery and click analytics; deeper attribution & template performance often need separate dashboards.
Ad-side attribution typically requires custom dashboards or third-party tooling.
Shopify widget available, but COD verification and full payment-link flows typically need custom work.
Payment integrations available, routed through services-led setup.
CRM integration available through APIs and middleware; native one-click apps are limited.

Why businesses pick Wati
over Gupshup

Launch in hours, not weeks

Wati's self-serve setup gets your first broadcast live the same day. No solutions-engineer onboarding, no kickoff calls. Most teams moving off a sales-led BSP go from sign-up to first campaign inside a single working week.

Built for marketers, not just
developers

Drag-and-drop flow builder, plain-English AI agent setup and native CRM connectors mean your marketing team owns the platform. No engineering ticket for every change request, no waiting on a services team to ship.

Marketing analytics built into
the product

Template performance, broadcast funnels, CTWA dashboards and revenue attribution live in the core platform. You see what's working and re-engage in one click — not in a separate BI tool or a custom dashboard.

AI your team can actually run

Astra is set up in plain English, learns from your tenant's own conversations and runs on WhatsApp, Instagram and your website. AI Copilot adds reply suggestions, summaries and translation inside every agent chat — without a separate add-on contract.

Mobile inbox that comes with the
platform

Native iOS and Android agent apps with push notifications, in-thread voice-note transcription and translation. Field, retail and support teams answer from anywhere — no third-party wrappers, no web-only experience.

WhatsApp commerce that
closes inside the chat

One-click Shopify integration, COD verification, abandoned cart recovery and payments via Razorpay, Stripe, UPI, Apple Pay and KPay. Conversation becomes checkout — without a custom build or services engagement.

How Habuild Scaled from 400 to
1M+ Customers on Wati

How an India-built wellness platform turned WhatsApp into a primary customer channel for millions.

Habuild — Online Wellness

Industry: Wellness / Yoga · Region: India, serving 172+ countries

Habuild, India's leading online wellness platform, runs daily yoga sessions for over a million paid members. With Wati, the entire customer journey — registration, attendance, referrals, payments, feedback — is automated through WhatsApp chatbots. In January 2026, Habuild powered a Guinness World Record yoga session on Wati with 14M+ signups.

“Wati's features gave us the personalised connection we were missing, enabling us to foster a more engaged and trusting community. The switch to Wati resulted in noticeable revenue growth.”

— Anshul Agrawal, Co-founder, Habuild

400 → 1M+

customers in 5 years

70%+

class attendance rate

172+

countries reached

Read full story

FAQs on Wati vs Gupshup

Honest answers to the questions we hear most on sales calls.

How is Wati different from Gupshup?

Wati is built for the marketer, the founder and the support lead. Sign-up to first broadcast is hours, not weeks. Gupshup typically expects a services team or implementation partner to run flows end-to-end.

Will Wati scale for my business?

Yes. 16K+ businesses across 180+ countries run on Wati today, including teams powering millions of monthly conversations. The same plan covers inbox, AI Copilot, automation and integrations as you grow — no separate modules to negotiate.

Is Wati's AI as capable as Gupshup's Superagent?

Wati's AI stack, Astra plus AI Copilot is built for in-house teams to set up and run themselves. Astra is configured in plain English by a marketer and learns from your tenant's own conversations. Copilot adds reply suggestions, summaries and translation inside every chat.

Does Wati work for high-volume senders?

Yes. Wati handles enterprise-scale sending alongside behavioural retargeting, segmentation and campaign-level attribution — so volume converts to measurable revenue, not just delivery receipts.

How does Wati handle Shopify and CRM?

Natively. Shopify abandoned cart, COD verification and catalog sync connect in one click. HubSpot and Salesforce sync two-way in real time. No Zapier chains, no custom API work, no maintenance overhead.