Instagram Automation

Every Instagram DM, answered.

An AI agent replies to your DMs day and night. Comments and story replies turn into conversations. Serious buyers come straight to you.

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4.6/5 on G2

Meta Business Partner

16,000+ Businesses in 190+ Countries

16,000+ businesses trust Wati to turn conversations into revenue

Your shop is open all night. Your DMs aren't.

DMs pile up after hours

Shoppers message at midnight. By morning, they've moved on.

The same questions, all day

Price, size, shipping, returns. You answer them by hand, again and again.

Serious buyers get buried

The one ready to order is stuck under ten "how much?" messages.

Instagram comment and story reply automation

Turn comments and story replies into DMs

Comment-to-DM Automation

Someone comments on your post or Reel with a trigger keyword - 'price', 'link', 'info', whatever you choose. Wati replies publicly and sends them a private DM instantly. No manual work. No delays. No missed opportunities.

Works on feed posts, Reels, and Stories

Public comment reply + private DM in one trigger

Deliver links, promo codes, lead magnets, or full chatbot flows

Set different triggers per post or use a global rule

Runs 24/7 — even when your team is offline

How it works:

Trigger
User comments
'price' on your Reel

Public Reply Sent
'Check your DMs!' — visible to everyone

Private DM Delivered
Pricing page + product link, instantly

Contact Saved to Inbox
Ready for follow-up on any channel

Story Reply Automation

Turn every story into a conversation starter. A follower replies to your story or reacts to it, and Wati sends a DM flow you've set up. Catch intent at the moment of highest engagement.

Triggers on text replies and emoji reactions to stories

Segment responses by story topic for relevant follow-ups

Combine with keyword conditions for precision targeting

Perfect for flash sales, product drops and lead capture

Instagram DM Chatbot with AI

Build no-code chatbot flows that qualify leads, answer FAQs, take orders, and route complex queries to the right team member.

Drag-and-drop visual flow builder - no code needed

AI-powered intent detection handles unexpected replies

Collect name, email, phone, and custom fields in the DM flow

Auto-assign conversations to agents by topic or keyword

Seamlessly hand off to a live agent when needed

Pre-built automations for OOO, Welcome messages, and chatbot-led flows

From first comment to repeat order

Automations start the conversation. Your AI agent answers it. Your team closes it.

They find you

A Reel, a post, a story.

Your content

They reach out

A comment or story reply gets an instant DM. Direct DMs go straight to your AI agent.

Automations + AI agent

They ask

"Is this in M?" "Do you ship to Pune?" Your agent answers in seconds, any hour.

AI agent

They're ready

Your agent saves their details and hands serious buyers to you, with the whole chat.

AI agent + Team Inbox

They come back

Same contact, full history in your inbox, and your agent picks up the next DM.

Team Inbox + AI agent

NEW

AI AGENT FOR INSTAGRAM DMS

Answers the questions you can't get to.

Tell it about your business once. It replies to every Instagram DM in your brand's voice, saves the contact, and passes the chat to you when a person should take over.

Answers price, sizing, shipping and returns questions

Saves every new contact from theDM

Qualifies enquiries and routes them to the right person

Sends leads to Google Sheets, your CRM or Slack

Hands the chat to you or a teammate in your inbox

Covers nights and weekends

Set up your Instagram AI agent your way

Message Wati AI on WhatsApp

Describe your business in one line. Wati AI suggests what your agent should collect, creates it and puts it live on Instagram.

Build it in Astra

Full control over knowledge, actions and handoff. Same Wati login.

Use Wati MCP

Create the agent from your own AI tool. It asks you before anything goes live.

Every DM your team needs, in one place

Shared Team Inbox

Stop managing Instagram DMs from the Instagram app. Bring your whole team into one place. Assign conversations, leave internal notes, track response time, and never let a lead slip.

Chats your AI agent hands over land here, with the full conversation

Reply to DMs and comment threads in one inbox

Assign DMs to specific agents or teams

Internal notes visible only to your team

Open and resolved status for every conversation

Response time tracking and SLA monitoring

Multi-Account Instagram Management

Run multiple Instagram handles from one place, whether that's regional brands, separate product lines, or a main and a recruitment account.

Connect multiple Instagram handles to one Wati workspace

Separate inboxes per account, no shared queues

Your team handles DMs from different audiences without switching logins

Full visibility across all accounts from one dashboard

How it works:

Setup
Connect @YourBrand_US and @YourBrand_UK to your Wati workspace

Incoming DM
A customer messages @YourBrand_UK with a returns query

Routed Correctly
The DM lands in the UK inbox — not mixed with US conversations

Agent Responds
Your UK support rep replies without ever touching the US queue

Centralized View
Managers see activity across all handles in one place

More ways to automate Instagram DMs

You know what they'll say

Automation rule or chatbot flow

You don't know what they'll ask

Your AI agent

They need a person

Team Inbox

Guided chatbot flows

Build no-code flows that qualify leads, answer set questions, take orders and route queries to the right person.

Drag-and-drop visual flow builder

Collect name, email, phone and custom fields in the DM

Auto-assign conversations by topic or keyword

Hand off to a live agent when needed

Welcome and away messages

Ready-made rules are created the moment you connect your Instagram account. Just turn them on.

Away message triggers outside your working hours

Welcome message fires when a new contact reaches out during business hours

Customize filters, conditions and responses to fit your brand

Add keyword filters for tailored replies

Set Up Instagram Automation in 4 Steps

No developer needed. Most teams go from sign-up to their first live automation in under 60 minutes.

Connect Your Instagram Business Account

Link via the official Meta API. Under 5 minutes with admin access to your Facebook Page.

Set up your automations and AI agent

Use the drag-and-drop flow builder. Define triggers, conditions, and automated responses.

Go live and watch it work

Activate it. Every qualifying comment or DM gets an instant, personalised reply 24/7.

Step in when it matters

Contacts captured on Instagram are ready for WhatsApp campaigns and sales follow-ups.

Built for brands that sell on Instagram

Fashion and jewellery

"Is this in M?" "Do you have it in gold?"

Your agent answers from your size guide and policies. Comment "price" on a Reel and the details land in their DMs.

Beauty and personal care

"Is this good for oily skin?"

Product questions answered from what you've told it. Story replies on a launch turn into conversations.

Education and coaching

"When does the next batch start?"

Your agent answers, saves the lead, and hands serious enquiries to your team.

Food and home brands

"Do you deliver to my area?"

Delivery areas, ingredients and order cut-offs, answered any hour.

Creators

Comment a keyword, get the link

Your comment automation sends the link. Your agent answers the DMs while you make the next post.

Ready to grow beyond Instagram? Add WhatsApp.

Everything you capture on Instagram is already in Wati. When you add WhatsApp, your contacts, team and inbox are ready.

One inbox. Every channel

Instagram DMs, WhatsApp messages, Facebook Messenger, all in one shared inbox. Your team never switches tools.

One contact profile. Full history

A customer who DMs you on Instagram today and messages you on WhatsApp tomorrow is recognized as the same person. No duplicate contacts. No lost context.

Cross-channel automations

Capture a lead on Instagram. Follow up on WhatsApp. Run a broadcast campaign. All from one platform, in one workflow.

Start on Instagram. Scale everywhere

When you add WhatsApp or Messenger, your contacts, automations, and team are already in place. No migration.

FAQ : Instagram Automation

Start Automating Your Instagram DMs Today