How to Integrate WhatsApp Business API with Make (Step-by-Step Guide)

Make.com, formerly Integromat, is a powerful automation tool that enables no-code app-to-app integrations. It is much more cost-effective than  Zapier.

With Make, small businesses and solopreneurs can integrate social media with WhatsApp and scale marketing campaigns on a consolidated platform. 

With native WhatsApp API integration, Users can connect WhatsApp Business to Make and optimize their marketing campaigns through direct HTTPS requests and WhatsApp API endpoint management.

In this article, we will discuss how to send WhatsApp messages from Make using the Make.com WhatsApp integration.

How to Set Up Make.com Integration with WhatsApp using Wati?

There are innumerable use cases possible with Make integrations with WhatsApp Business API providers. 

This blog deals with one specific but common use case: When a new row is added to a Google Sheet, send a WhatsApp Message from Make.

For this, you will need:

• A Make Account (Free account works too: https://www.make.com/en/register)
• A Wati account.

Here is a step-by-step guide to integrating Make with WhatsApp.

1. On the Make Dashboard, click on Create a new scenario

2. Click the + icon and search for Google Sheets

3. Select the Watch Rows option as the trigger condition.

4. Before moving on to the next step, create a new Google spreadsheet in your account and add a Header row. (A row containing column titles like Name, Phone Number, etc)

5. Create a new connection with your Google account by clicking ‘Add‘.

6. Choose the Spreadsheet ID and Sheet name created in the previous step.

7. Click OK

8. Click + icon to add a module and choose HTTP

9. Select Make a request

10. Add URL. The request URL for sending template messages is https://live-server-<wati_number>.wati.io/api/v1/sendTemplateMessage?whatsappNumber=<phone_number

11. Set method to POST

Add Header 1: Name Content-Type , Value application/json-patch+json

Add Header 2: Name Authorization , Value Bearer Token

12. Select Body type as Raw

Content type: application/json

Request content:

{

 "template_name": "<enter_template_name_here>",

 "broadcast_name": "enter_broadcast_name_here",

 "parameters": [

   {

     "name": "<enter_parameter1_here>",

     "value": "<enter_value_of_parameter1_here>"

   }

 ]

}Copy

13. Add a test row to the sheet and Press the Run button (if successful, you will see a green tick beside both steps)

14. The template message is sent as a broadcast to the WhatsApp number mentioned in the Request URL

How to Maintain and Update the Make & WhatsApp Integration?

As a business owner, keeping your Make.com WhatsApp integration running smoothly is crucial for uninterrupted service and customer satisfaction.

Here’s how you can maintain and update this integration effectively.

1. Regularly Check the Make.com Integration

2. Updating the Make.com Integration

• Stay Informed About New Features: Both Make.com and WhatsApp are constantly evolving, adding new features and capabilities. Keep an eye on their official blogs, WhatsApp newsletters, or community forums for announcements.

• Implement Updates Promptly: When new updates are available, implement them as soon as possible. This not only ensures that you’re using the latest features but also keeps the security aspects up-to-date.

• Test After Updating: Whenever you make changes or updates to the integration, test it thoroughly. Send test messages and run through all the use cases to ensure everything works as expected.

• Seek Support When Needed: If you’re unsure about an update or face challenges during the process, don’t hesitate to contact Make.com’s support team. It’s better to seek help than to let a problem disrupt your business.

3. Keeping Up with Platform Changes

• Educational Resources: Utilize the educational resources provided by Make.com and WhatsApp. They often offer webinars, tutorials, and guides to help users understand and adapt to changes.

• Participate in Community Forums: Engaging with other users in community forums can be insightful. You can learn from others’ experiences and share your own, staying informed about practical aspects of using the integration.

• Feedback Channels: If you have suggestions or feedback about the integration, both Make.com and WhatsApp often provide channels to voice them. Your input can help shape future updates.

By routinely checking and updating your Make.com WhatsApp integration and staying informed about changes in both platforms, you can ensure that this powerful tool continues to serve your business effectively and efficiently.

Remember, a well-maintained integration is key to providing seamless service to your customers.

What are the Capabilities of Make+WhatsApp Integration?

Here are the capabilities of Make’s integration with WhatsApp for brands using a lightweight marketing infrastructure.

1. Automated Messaging

Imagine sending automated, personalized messages to your customers on WhatsApp. 

With Make, you can set up triggers that automatically send updates, reminders, or promotional content to your customers. This means less time typing out messages and more time focusing on growing your business.

2. Customer Service Enhancement

With Make.com integration, you can quickly respond to customer queries on WhatsApp. Here is how:

• Set up automated responses: Templatize the common questions, and route more complex inquiries to your customer service team. This helps in providing prompt and efficient customer support.
  
• Data Synchronization: Make allows you to sync customer data from WhatsApp with your other business tools. If a customer texts you, their details will be fed in your CRM. This seamless integration ensures quick accessibility.
  
• Event-Driven Actions: You can set up specific actions in Make that are triggered by certain events on WhatsApp. For instance, if a customer confirms an appointment via WhatsApp, Make.com integration can automatically update your calendar.
  
• Feedback Collection: With Make integration, you can automate feedback requests after a customer makes a purchase or avails of a service. This can help you gather valuable insights and improve your offerings.
  
• Marketing Campaigns: Run targeted marketing campaigns on WhatsApp using Make.com. Segment your customers based on their preferences, purchase history, or other criteria, and send them personalized promotional messages or updates about your products and services.

What are the Key Use Cases of Make+WhatsApp Integrations?

Below are the distinguishing benefits of Make+WhatsApp integration for improved team productivity.

• Restaurant Reservations: If you run a restaurant, you can use Make to automatically confirm reservations. When a customer books a table via WhatsApp, they receive an instant confirmation message, and their reservation details are saved in your system.
• Retail Order Updates: For retail businesses, Make can send automated order status updates. When a customer’s order is shipped, they receive a tracking link directly on WhatsApp.
• Service Appointment Reminders: If you offer services like salon appointments or car servicing, Make can send reminders to your customers a day before their scheduled appointment to reduce no-shows.
• Event Notifications: Use Make to send event reminders, updates, or schedule changes directly to your customers’ WhatsApp, ensuring they are always in the loop.

Read More: The Ultimate Guide to Leveraging WhatsApp for Event Marketing

Embrace the Future of Business Communication with Make

The Make WhatsApp Integration is more than just a tech upgrade. It’s a paradigm shift in how businesses communicate with their customers. 

With Wati at your side, this integration becomes a seamless, easy-to-manage process, enabling you to leverage the power of instant, personalized communication on a platform used by billions. 

See Wati’s messaging capabilities in action by registering for a free demo.

Frequently Asked Questions