Terpel - Wati.io
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Revving Up Sales: Terpel’s Whopping $35M Success with Wati
Introduction
Terpel, the largest oil and gas retailer in Colombia, partnered with NODO to run a successful promotion called “Regalos en el Camino Terpel”. The promotion was aimed at improving customer experience and increasing sales. Using Wati’s seamless integration, NODO was able to achieve remarkable results.
About Terpel
Established in 1968, Terpel serves over 14 million clients through more than 1,600 gas stations in Colombia. The company offers complementary services such as food and beverages through convenience stores at the stations. Terpel’s goal is to continue being the number one brand in the industry by incorporating new technologies such as electric charging stations.
About NODO
NODO has been an ally of Terpel for the last 5 years, helping them create a better experience for their customers and all stakeholders. The company provides quick implementation and flexible solutions with partners like Wati. NODO is a team that works with agile methodologies and the goal of improving customer service around the world.
The Challenge
To increase sales and improve the customer experience for Terpel.
The Solution
NODO ran a promotion called “Regalos en el Camino Terpel”, in which customers could participate by sending a picture of their bill through WhatsApp. Once customers accumulated spending worth a certain limit, they were eligible for a lucky draw. The promotion was publicized all across the country through billboards, advertisements, and social media campaigns.
Outcome
Thanks to WATI’s seamless integration, NODO was able to achieve remarkable results:
9 Million
Interactions
1,808,342
Invoices Created
330,000
Clients Onboarded
35M USD
Revenue Earned
Jaime Chaves
NODO Founder & CEO
Testimonial
“Regalos en el Camino Terpel was historic. We were able to capitalise on the large WhatsApp penetration (more than 90% in Colombia) as a fast participation channel in which in less than 2 minutes people were able to register and send their purchase invoices to participate using OCR and AI to capture and analyze all data that we collected in real-time. WhatsApp gave us between 50% and 70% effectiveness in communications versus a maximum of 5% for email and 3% for SMS.”
Conclusion
With Wati’s seamless integration and NODO’s agile approach, Terpel was able to achieve remarkable results through the “Regalos en el Camino Terpel” promotion. The promotion not only helped increase sales but also improved customer experience, making it a win-win situation for everyone involved.