Comparing Wati vs Chatwoot? See why growing businesses choose Wati as their Chatwoot alternative. Manage marketing, sales, support, and AI automation from a single customer engagement platform.

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Wati vs Chatwoot

Everything side by side, so you can choose with confidence.

Features
  • Pricing model
  • Plan structure
  • Free trial
  • Onboarding & WhatsApp Setup
  • BSP / WhatsApp setup
  • Guided onboarding
  • Multiple WhatsApp numbers
  • Team Inbox
  • Purpose-built for all use cases
  • Multiple IG & Messenger connections
  • Phone number masking
  • AI Copilot CX Score
  • Custom contact fields
  • SSO & audit logs
  • AI & Automations
  • Autonomous AI agent
  • Bring External Agents and LLMs
  • Visual no-code flow builder
  • AI translation (real-time)
  • Wati MCP (developer tools)
  • Marketing & Campaigns
  • Broadcasts & segmentation
  • Read/reply retargeting
  • Carousel & LTO templates
  • Drip sequences
  • Broadcast analytics
  • Channel Coverage & Depth
  • WhatsApp (depth)
  • Instagram
  • Facebook Messenger
  • RCS (Rich Communication)
  • Voice AI (WhatsApp)
  • Web chat
  • TikTok
  • WhatsApp Commerce & Shopify
  • WhatsApp Catalog
  • WhatsApp Pay
  • Shopify integration
  • CTWA
  • CTWA tooling
  • TikTok Click-to-WhatsApp
  • Google Click-to-Message
  • Integrations
  • HubSpot / Salesforce / More CRMs and Tools
  • Flat per-plan pricing with seats included. Predictable cost as team grows.
  • 7-day free trial. No credit card. WhatsApp sandbox for immediate testing.
  • Wati handles number provisioning, Meta verification, Blue Tick, template approval, and BSP billing end-to-end.
  • Included with annual plans: WhatsApp number connection, Facebook Business verification, product walkthrough, chatbot training.
  • Add numbers as needed, priced per number/month, each with its own routing and analytics.
  • From ads to multiple channels to routing to strict access controls - Wati is built for all use cases: Marketing, sales , support, HR and ops.
  • Multiple Instagram Business accounts and multiple Facebook Pages in one workspace — own inbox, routing, analytics per connection. Critical for agencies.
  • Yes — Business plan.
  • Auto-scores every conversation. V2 live Q1 2026. Real-time coaching signal for human agents.
  • Unlimited custom contact fields — all plans.
  • SSO available on Business annual. Audit trail on Business.
  • Astra AI Agent — end-to-end lead qualification, sales closing, and support resolution. Voice AI (30+ languages, voice cloning).
  • Connect OpenAI, Claude, Gemini, or custom models via no-code UI — Wati manages WhatsApp layer end-to-end.
  • Drag-and-drop WhatsApp-native flows (buttons, lists, media, catalog) extended to IG DMs—no code needed.
  • AI Copilot live translation in Team Inbox — agents reply in their language, customer receives in theirs.
  • Wati MCP — connect external tools via Model Context Protocol. No custom bot service required.
  • 15k/mo (Growth), unlimited (Pro/Business). Audience segmentation by tags/attributes/behavior. Scheduling, personalization.
  • Retarget contacts who read or replied to broadcasts. Pro+.
  • Carousel templates (multiple cards, images, CTAs), Limited-Time Offer templates. Pro+.
  • Multi-step WhatsApp drip sequences over time. Pro+.
  • Delivered, read, replied, failed, button clicks. Per-campaign cohort breakdown for retargeting.
  • Managed BSP — number provisioning, Blue Tick, template mgmt, catalog, Pay, CTWA, Shopify. Industry's deepest WhatsApp commerce layer.
  • Multiple IG Business accounts per workspace. Visual flow builder for DM automation. Comment-to-DM in development.
  • Multiple Facebook Pages per workspace — own inbox, routing, analytics per Page.
  • Yes — RCS available.
  • Astra Voice AI — live. 30+ languages, voice cloning, WhatsApp + web voice.
  • Beta Wati web chat and Astra AI Agent on web chat widget.
  • Supports TikTok DM, TikTok DMs, and automation
  • Native WhatsApp Catalog — product listings, categories, images, prices. Meta catalog integration.
  • In-chat payments via Razorpay, PayU, KPay, Apple Pay. Pro+.
  • Native deep Shopify integration ($4.99/mo): catalog sync, abandoned cart, COD verification, coupon distribution.
  • Team inbox CTWA view, auto-tag by campaign/ad set/creative, CTWA analytics (impressions → clicks → conversations → conversions). Business.
  • Yes — with conversion tracking, inbox tagging, reporting.
  • Yes — with conversion tracking, inbox tagging, reporting.
  • 2-way CRM sync (HubSpot Pro+, Salesforce Business). Packaged connectors.
  • Per-agent pricing — cost scales linearly with both headcount AND AI usage.
  • 15-day trial on Cloud. Hacker tier (2 agents, 500 conv/mo) has no WhatsApp — not a real sales trial.
  • Not a BSP. Buyer must bring their own Meta Cloud API or Twilio account: no number provisioning, no Blue Tick, no template management.
  • Self-serve only. Docs + Discord/GitHub community. No guided onboarding on Cloud plans.
  • Multiple inboxes manually configured per provider account. No managed multi-number BSP layer.
  • General-purpose support inbox with WhatsApp bolted on. No template management UI, no CX scoring, no CTWA lead views.
  • Multiple inboxes per channel, but each configured manually—no managed multi-account BSP layer.
  • Not available.
  • Not available. CSAT surveys only.
  • Custom Attributes gated to Business+ ($39/agent/mo).
  • Custom Attributes gated to Business+ ($39/agent/mo).
  • Captain AI Assistant — FAQ chatbot trained on Help Center, hands off to human. Credit-metered; not on free plan.
  • Agent Bot API allows external AI via code — requires custom bot service, external hosting, engineering maintenance.
  • Not available at any plan tier. Automation = rule-based if/then conditions only.
  • AI Prompts include Translate — requires manual trigger, not live.
  • Agent Bot API — flexible but requires custom coding and external hosting.
  • WhatsApp campaigns gated to Business+ only. Basic — no audience segmentation, no retargeting.
  • Not available.
  • Not available.
  • Not available.
  • No WhatsApp broadcast analytics suite.
  • Connected channel — BYO provider. No WhatsApp marketing, commerce, or CTWA tooling.
  • One inbox per IG account. Rule-based automation only — no visual flow builder.
  • One inbox per Facebook Page. Multiple pages supported but manually configured.
  • Not available.
  • Voice channel Beta (Business+) — human calls only. No AI voice agent.
  • Captain AI Assistant on live-chat widget (credit-metered).
  • Supports TikTok DM, TikTok DMs, and automation
  • Not available.
  • Not available.
  • Not available.
  • Not available.
  • Not available.
  • Not available.
  • Via API / webhooks only. No packaged CRM connectors.

Wati vs Chatwoot

Everything side by side, so you can choose with confidence.

wati chatwoot
Features
  • Pricing model
  • Plan structure
  • Free trial
  • Onboarding & WhatsApp Setup
  • BSP / WhatsApp setup
  • Guided onboarding
  • Multiple WhatsApp numbers
  • Team Inbox
  • Purpose-built for all use cases
  • Multiple IG & Messenger connections
  • Phone number masking
  • AI Copilot CX Score
  • Custom contact fields
  • SSO & audit logs
  • AI & Automations
  • Autonomous AI agent
  • Bring External Agents and LLMs
  • Visual no-code flow builder
  • AI translation (real-time)
  • Wati MCP (developer tools)
  • Marketing & Campaigns
  • Broadcasts & segmentation
  • Read/reply retargeting
  • Carousel & LTO templates
  • Drip sequences
  • Broadcast analytics
  • Channel Coverage & Depth
  • WhatsApp (depth)
  • Instagram
  • Facebook Messenger
  • RCS (Rich Communication)
  • Voice AI (WhatsApp)
  • Web chat
  • TikTok
  • WhatsApp Commerce & Shopify
  • WhatsApp Catalog
  • WhatsApp Pay
  • Shopify integration
  • CTWA
  • CTWA tooling
  • TikTok Click-to-WhatsApp
  • Google Click-to-Message
  • Integrations
  • HubSpot / Salesforce / More CRMs and Tools
  • Flat per-plan pricing with seats included. Predictable cost as team grows.
  • 7-day free trial. No credit card. WhatsApp sandbox for immediate testing.
  • Wati handles number provisioning, Meta verification, Blue Tick, template approval, and BSP billing end-to-end.
  • Included with annual plans: WhatsApp number connection, Facebook Business verification, product walkthrough, chatbot training.
  • Add numbers as needed, priced per number/month, each with its own routing and analytics.
  • From ads to multiple channels to routing to strict access controls - Wati is built for all use cases: Marketing, sales , support, HR and ops.
  • Multiple Instagram Business accounts and multiple Facebook Pages in one workspace — own inbox, routing, analytics per connection. Critical for agencies.
  • Yes — Business plan.
  • Auto-scores every conversation. V2 live Q1 2026. Real-time coaching signal for human agents.
  • Unlimited custom contact fields — all plans.
  • SSO available on Business annual. Audit trail on Business.
  • Astra AI Agent — end-to-end lead qualification, sales closing, and support resolution. Voice AI (30+ languages, voice cloning).
  • Connect OpenAI, Claude, Gemini, or custom models via no-code UI — Wati manages WhatsApp layer end-to-end.
  • Drag-and-drop WhatsApp-native flows (buttons, lists, media, catalog) extended to IG DMs—no code needed.
  • AI Copilot live translation in Team Inbox — agents reply in their language, customer receives in theirs.
  • Wati MCP — connect external tools via Model Context Protocol. No custom bot service required.
  • 15k/mo (Growth), unlimited (Pro/Business). Audience segmentation by tags/attributes/behavior. Scheduling, personalization.
  • Retarget contacts who read or replied to broadcasts. Pro+.
  • Carousel templates (multiple cards, images, CTAs), Limited-Time Offer templates. Pro+.
  • Multi-step WhatsApp drip sequences over time. Pro+.
  • Delivered, read, replied, failed, button clicks. Per-campaign cohort breakdown for retargeting.
  • Managed BSP — number provisioning, Blue Tick, template mgmt, catalog, Pay, CTWA, Shopify. Industry's deepest WhatsApp commerce layer.
  • Multiple IG Business accounts per workspace. Visual flow builder for DM automation. Comment-to-DM in development.
  • Multiple Facebook Pages per workspace — own inbox, routing, analytics per Page.
  • Yes — RCS available.
  • Astra Voice AI — live. 30+ languages, voice cloning, WhatsApp + web voice.
  • Beta Wati web chat and Astra AI Agent on web chat widget.
  • Supports TikTok DM, TikTok DMs, and automation
  • Native WhatsApp Catalog — product listings, categories, images, prices. Meta catalog integration.
  • In-chat payments via Razorpay, PayU, KPay, Apple Pay. Pro+.
  • Native deep Shopify integration ($4.99/mo): catalog sync, abandoned cart, COD verification, coupon distribution.
  • Team inbox CTWA view, auto-tag by campaign/ad set/creative, CTWA analytics (impressions → clicks → conversations → conversions). Business.
  • Yes — with conversion tracking, inbox tagging, reporting.
  • Yes — with conversion tracking, inbox tagging, reporting.
  • 2-way CRM sync (HubSpot Pro+, Salesforce Business). Packaged connectors.
  • Per-agent pricing — cost scales linearly with both headcount AND AI usage.
  • 15-day trial on Cloud. Hacker tier (2 agents, 500 conv/mo) has no WhatsApp — not a real sales trial.
  • Not a BSP. Buyer must bring their own Meta Cloud API or Twilio account: no number provisioning, no Blue Tick, no template management.
  • Self-serve only. Docs + Discord/GitHub community. No guided onboarding on Cloud plans.
  • Multiple inboxes manually configured per provider account. No managed multi-number BSP layer.
  • General-purpose support inbox with WhatsApp bolted on. No template management UI, no CX scoring, no CTWA lead views.
  • Multiple inboxes per channel, but each configured manually—no managed multi-account BSP layer.
  • Not available.
  • Not available. CSAT surveys only.
  • Custom Attributes gated to Business+ ($39/agent/mo).
  • Custom Attributes gated to Business+ ($39/agent/mo).
  • Captain AI Assistant — FAQ chatbot trained on Help Center, hands off to human. Credit-metered; not on free plan.
  • Agent Bot API allows external AI via code — requires custom bot service, external hosting, engineering maintenance.
  • Not available at any plan tier. Automation = rule-based if/then conditions only.
  • AI Prompts include Translate — requires manual trigger, not live.
  • Agent Bot API — flexible but requires custom coding and external hosting.
  • WhatsApp campaigns gated to Business+ only. Basic — no audience segmentation, no retargeting.
  • Not available.
  • Not available.
  • Not available.
  • No WhatsApp broadcast analytics suite.
  • Connected channel — BYO provider. No WhatsApp marketing, commerce, or CTWA tooling.
  • One inbox per IG account. Rule-based automation only — no visual flow builder.
  • One inbox per Facebook Page. Multiple pages supported but manually configured.
  • Not available.
  • Voice channel Beta (Business+) — human calls only. No AI voice agent.
  • Captain AI Assistant on live-chat widget (credit-metered).
  • Supports TikTok DM, TikTok DMs, and automation
  • Not available.
  • Not available.
  • Not available.
  • Not available.
  • Not available.
  • Not available.
  • Via API / webhooks only. No packaged CRM connectors.

Why Growing Teams Choose Wati

Clone any voice in two minutes

Marketing analytics are built into the product — not bolted on.

CTWA Team Inbox surfaces the ad creative, campaign, and ad set behind every WhatsApp lead. AI Copilot CX Score automatically grades every conversation, so managers can see quality metrics without manual QA. Broadcast analytics track delivered, read, replied, and conversion per campaign — enabling read/reply retargeting. Chatwoot's reports are support-centric with no WhatsApp marketing, CTWA, or broadcast ROI analytics.

One AI layer runs across every channel your customer uses.

Astra AI Agent handles autonomous lead qualification, sales conversations, and Voice AI calls (30+ languages, voice cloning). AI Copilot provides real-time reply suggestions, one-click summaries, and live translation for human agents.

One AI brain across Web, WhatsApp and Voice
WhatsApp commerce that closes the loop

Multi-brand and agency teams get a workspace built for them.

Multiple WhatsApp numbers, multiple Instagram Business accounts, and multiple Facebook Pages — each with their own inbox, routing rules, and analytics — are managed from one Wati workspace. Chatwoot supports multiple inboxes but requires manual configuration per provider account with no managed multi-number BSP layer. For agencies managing 5–50 client brands, Wati's architecture is the difference between one dashboard and five.

WhatsApp commerce runs inside the conversation — no redirect, no cart abandonment.

WhatsApp Catalog, in-chat payments via Razorpay/PayU/KPay/Apple Pay, Shopify abandoned-cart recovery, COD verification, and coupon distribution are all native Wati capabilities. CTWA tooling connects ad spend to conversation-level ROI. Chatwoot has zero WhatsApp commerce features — it is a support inbox, not a revenue platform.

HubSpot and Salesforce as the record of truth
Manage agents from Claude or ChatGPT

Connect your AI of choice — without an engineering project.

Connect LLMs and Agents using OpenAI, Claude, Gemini, or custom models into every Wati conversation via a no-code UI — with Wati owning the Messaging layer. Chatwoot's Agent Bot API offers similar flexibility but requires a custom bot service, external hosting, and ongoing engineering maintenance. For AI-forward enterprises that want model choice without committing a sprint to production, Wati is the faster path.

How Habuild Scaled from 400 to
1M+ Customers on Wati

Habuild — India's Largest Online Yoga Platform

Industry: Wellness / Yoga · Region: India, serving 172+ countries

Habuild runs India's largest free daily yoga community. They needed to onboard millions of users, run referral programs, and send class attendance reminders — all on WhatsApp, at scale, with zero tech team.

With Wati, Habuild built a referral chatbot that sends each attendee a unique referral link via WhatsApp post-session. Users sharing the link earn rewards; Habuild tracks milestones automatically. The entire onboarding journey — from free session sign-up to paid subscription payment link — runs through Wati automations.

"Wati's features gave us the personalized connection we were missing, enabling us to foster a more engaged and trusting community. The platform's flexibility, automations, and customization options provided exactly what we needed to enhance user engagement, stay connected with our customers on WhatsApp, and build trust. The switch to Wati resulted in noticeable revenue growth."

— Habuild Team

90%

of new users from referrals
— Wati referral chatbot

1/5×

customer acquisition cost
with CTWA vs prior channels

70%+

attendance rate
maintained at scale via
WhatsApp chatbot

Read full story

FAQs

Is Wati harder to set up than Chatwoot?

The opposite: Wati's onboarding includes WhatsApp number connection, Meta business verification, and a chatbot training session — all handled with you. Chatwoot requires you to provision your own Meta Cloud API or Twilio account before WhatsApp works; reviewers consistently describe this as 'messy and difficult.' Wati's 7-day free trial has a WhatsApp sandbox live from day one.

Chatwoot is open-source and free — why would we pay for Wati?

Chatwoot Community Edition is free to license, but you absorb Linux/PostgreSQL/Redis ops, WhatsApp provider setup, uptime, and upgrade cycles. Wati is fully managed: Meta verification, template approvals, uptime SLAs, and 24x7 support are handled for you. For most WhatsApp growth teams, the ops costs and risks of self-hosting exceed Wati's subscription fee at scale.

Does Wati support channels other than WhatsApp?

Yes — Wati manages WhatsApp (multiple numbers), Instagram DMs (multiple accounts), Facebook Messenger (multiple Pages), RCS, WhatsApp Business Calling, and web chat from one workspace. Chatwoot has broader channel breadth (email, Telegram, Line) but shallower WhatsApp depth: no BSP services, no marketing engine, no commerce layer, and no CTWA tooling.

What about Chatwoot's Agent Bot API — can I still connect my own AI model with Wati?

Yes — Wati's Connect Your Own AI (BYOA) lets your team plug OpenAI, Claude, Gemini, or custom models into every conversation via a no-code interface; Wati manages the WhatsApp API layer end-to-end. Chatwoot's Agent Bot API requires a custom bot service, external hosting, and ongoing engineering maintenance. BYOA is the faster, lower-risk path to production for teams that want AI model flexibility.

How does Wati handle data security and compliance?

Wati Business includes phone number masking, IP allowlisting, granular role permissions, SSO, and audit trails — available without needing an Enterprise tier. Chatwoot gates SSO/SAML and Audit Logs to Enterprise ($99/agent/mo). Wati is SOC2, ISO and GDPR Compliant

Can Wati handle high message volumes the way Chatwoot's self-hosted API can?

Wati Pro supports 60 API calls/10 sec; Business supports 100/10 sec with up to 80 MPS throughput and an optional Blitz add-on for 12k messages/min. Chatwoot's self-hosted API limit of 180+ calls/min is a genuine advantage for developer-heavy teams building heavily custom integrations on their own infrastructure — acknowledge this with that buyer profile. For WhatsApp marketing teams on Cloud, Chatwoot's fair-use policy means no stated hard limit, while Wati's limits scale predictably with plan.

Where WhatsApp Strategy Meets Execution. Start Free.

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