Turn WhatsApp into your full-fledged voice
channel. Resolve complex issues faster, build
trust, and close deals by seamlessly integrating
high-quality voice calls directly into your
WhatsApp Business workflows.

Book a Demo

Why Add Voice to Your WhatsApp CX

Voice still wins when it comes to trust and conversion. With WhatsApp Calling, you can turn chats into real conversations — reducing friction, boosting conversions, and building lasting relationships.

10-15x

Higher revenue from
voice calls than web
leads

76%

Consumers want to
seamlessly switch
between messaging
and calling

30%

Faster conversion
through calls

28%

Higher retention
among callers

Powerful Calling Features Built for WhatsApp CX

powerful feature image
One-Click Call from Chat
Start a voice call directly within WhatsApp. No switching apps, no missed opportunities.
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User- & Business-Initiated Calls
Empower customers to reach you or initiate outbound calls instantly.
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Click-to-Call Buttons
Add a “Call Now” button to WhatsApp messages, catalogs, or broadcasts to convert interest into action.
powerful feature image
Business Hours Control
Define business availability and ensure calls happen only when your team is ready to engage.
powerful feature image
Interactive Call Templates
Request consent before calling — stay compliant and transparent with approved WhatsApp templates.
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Verified Business Badge
Show customers they’re speaking to the official, trusted account of your brand.
powerful feature image
Call Deep Links
Include “Tap to call” links in messages, websites, or emails — all routed through WhatsApp.
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Call Logs & Analytics
View call outcomes, durations, and missed calls directly in Wati’s dashboard.
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Multiple-Number Management
Manage calling across multiple numbers from one dashboard. Perfect for multi-region teams, franchises, or large support operations.

Where WhatsApp Business Calling Delivers Instant Impact

Sales & Lead Conversion Customer Support & Service Collections, Renewals & Reminders Appointments & Consultations
  • Follow up leads instantly from chat or ad responses.
  • Offer real-time consultation for high-value purchases.
  • Use click-to-call in marketing campaigns to shorten the decision cycle.
  • Route hot leads to the right sales rep automatically.
  • Boost close rates with personalized follow-ups by voice.
Sales & Lead Conversion
  • Switch from chat to call when text isn’t enough.
  • Resolve technical or billing issues faster with live voice.
  • Call back directly from the chat window for smooth continuity.
  • Use voice for onboarding or troubleshooting complex setups.
  • Track call times and resolutions for agent performance.
Customer Support & Service
  • Secure consent first, then make a compliant outbound call.
  • Improve collection success with trusted verified calls.
  • Use deep-link buttons (“Tap to speak to billing”) in reminder messages.
  • Track call logs for audit or quality control.
  • Respect time zones and business hours to avoid off-hour calls.
Collections, Renewals & Reminders
  • Great for healthcare, education, and financial services.
  • Confirm or reschedule appointments through a quick WhatsApp call.
  • Offer post-consultation check-ins to increase satisfaction.
  • Use voice onboarding for premium users.
  • Monitor call outcomes to optimize operations.
Appointments & Consultations

Where WhatsApp Business Calling Delivers Instant Impact

Sales & Lead Conversion
Sales & Lead Conversion
  • Follow up leads instantly from chat or ad responses.
  • Offer real-time consultation for high-value purchases.
  • Use click-to-call in marketing campaigns to shorten the decision cycle.
  • Route hot leads to the right sales rep automatically.
  • Boost close rates with personalized follow-ups by voice.
Customer Support & Service
Customer Support & Service
  • Switch from chat to call when text isn’t enough.
  • Resolve technical or billing issues faster with live voice.
  • Call back directly from the chat window for smooth continuity.
  • Use voice for onboarding or troubleshooting complex setups.
  • Track call times and resolutions for agent performance.
Collections, Renewals & Reminders
Collections, Renewals & Reminders
  • Secure consent first, then make a compliant outbound call.
  • Improve collection success with trusted verified calls.
  • Use deep-link buttons (“Tap to speak to billing”) in reminder messages.
  • Track call logs for audit or quality control.
  • Respect time zones and business hours to avoid off-hour calls.
Appointments & Consultations
Appointments & Consultations
  • Great for healthcare, education, and financial services.
  • Confirm or reschedule appointments through a quick WhatsApp call.
  • Offer post-consultation check-ins to increase satisfaction.
  • Use voice onboarding for premium users.
  • Monitor call outcomes to optimize operations.

Get great features at a price that makes sense
Get great features at a price that makes sense
Get great features at a price that makes sense
Get great features at a price that makes sense
Recursos incríveis por um valor que cabe no seu bolso
Dapatkan fitur-fitur hebat dengan harga yang masuk akal
Obtén excelentes características a un precio razonable
以合理的价格获得出色的功能
獲得超值功能，價格合理
أفضل المزايا بسعرٍ تنافسي

7 days free trial, zero setup fees and affordable pricing

7 days free trial, zero setup fees and affordable pricing

7 days free trial, zero setup fees and affordable pricing

7 days free trial, zero setup fees and affordable pricing

7 dias de teste grátis, zero taxas de configuração e preços acessíveis

7 hari uji coba gratis, tanpa biaya pengaturan dan harga terjangkau

7 días de prueba gratis, sin costos de configuración y precios accesibles

7天免费试用，零设置费用，价格实惠

٧ أيام تجريبية مجانية، بدون رسوم إعداد وأسعار معقولة

7天免費試用，零設置費用，價格實惠

Up to ~25% off & free dedicated onboarding with annual subscription

Up to ~25% off & free dedicated onboarding with annual subscription

Up to ~25% off & free dedicated onboarding with annual subscription

Up to ~25% off & free dedicated onboarding with annual subscription

Até ~25% de desconto e integração dedicada gratuita na assinatura anual

Hasta un ~25% de descuento y onboarding dedicado gratuito con la suscripción anual

年付订阅可享最高约25%折扣，并提供免费专属上线服务

年度訂閱可享最高約25%折扣，並提供免費專屬上線服務

  • Growth

    Reach thousands of customers with automations that keep conversations moving 24*7

    month billed annually
    Connect any 1 Channel 3 Users Included. No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: Whatsapp Messages, Whatsapp Business Calling, Facebook, Instagram, Tik-Tok, widget, wa.me Campaigns: Run broadcast campaigns, DM and comment automations for Instagram, and DM automations for TikTok and Messenger. Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks 250 Free AI Co-pilot credits/mon
    Select Plan
  • popular
    Best Value

    Pro

    Turn conversations into conversions. AI qualify leads, nurtures them, and built-in analytics show you what's driving revenue.

    month billed annually
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights Advanced Automation: Answer queries, collect information, send reminders & more with powerful chatbots Astra AI Agents: Create and deploy AI Agents to web, WhatsApp and voice (Astra add-on, priced separately) Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 500 Free AI Co-pilot credits/mon
    Select Plan

  • Business

    Your full revenue engine. Advanced AI agents + multiple numbers to handle entire customer journeys: with dedicated expert support.

    month billed annually
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro, plus:

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1500 Free AI Co-pilot credits/mon Blitz add-on: Send 12k messages/min
    Select Plan
$ - Requires purchase of $4.99/month Shopify addon
$ - Requer a compra do aplicativo Shopify por US$ 4,90/mês | # Requer a compra de complemento
$ - Requiere la compra del complemento de Shopify por $4.99 al mes

  • Growth

    Reach thousands of customers with automations that keep conversations moving 24*7

    month billed monthly
    Connect any 1 Channel 3 Users Included. No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: Whatsapp Messages, Whatsapp Business Calling, Facebook, Instagram, Tik-Tok, widget, wa.me Campaigns: Run broadcast campaigns, DM and comment automations for Instagram, and DM automations for TikTok and Messenger. Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks 250 Free AI Co-pilot credits/mon
    Select Plan
  • popular
    Best Value

    Pro

    Turn conversations into conversions. AI qualify leads, nurtures them, and built-in analytics show you what's driving revenue.

    month billed monthly
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights Advanced Automation: Answer queries, collect information, send reminders & more with powerful chatbots Astra AI Agents: Create and deploy AI Agents to web, WhatsApp and voice (Astra add-on, priced separately) Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 500 Free AI Co-pilot credits/mon
    Select Plan

  • Business

    Your full revenue engine. Advanced AI agents + multiple numbers to handle entire customer journeys: with dedicated expert support.

    month billed monthly
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro +

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1500 Free AI Co-pilot credits/mon Blitz add-on: Send 12k messages/min
    Select Plan
$ - Requires purchase of $4.99/month Shopify addon
$ - Requer a compra do aplicativo Shopify por US$ 4,90/mês | # Requer a compra de complemento
$ - Requiere la compra del complemento de Shopify por $4.99 al mes

  • Growth

    Reach thousands of customers with automations that keep conversations moving 24*7

    month billed annually
    Connect any 1 Channel 3 Users Included. No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: Whatsapp Messages, Whatsapp Business Calling, Facebook, Instagram, Tik-Tok, widget, wa.me Campaigns: Run broadcast campaigns, DM and comment automations for Instagram, and DM automations for TikTok and Messenger. Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks 250 Free AI Co-pilot credits/mon
    Select Plan
  • popular
    Best Value

    Pro

    Turn conversations into conversions. AI qualify leads, nurtures them, and built-in analytics show you what's driving revenue.

    month billed annually
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights Advanced Automation: Answer queries, collect information, send reminders & more with powerful chatbots Astra AI Agents: Create and deploy AI Agents to web, WhatsApp and voice (Astra add-on, priced separately) Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 500 Free AI Co-pilot credits/mon
    Select Plan

  • Business

    Your full revenue engine. Advanced AI agents + multiple numbers to handle entire customer journeys: with dedicated expert support.

    month billed annually
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro, plus:

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1500 Free AI Co-pilot credits/mon Blitz add-on: Send 12k messages/min
    Select Plan

  • Growth

    Reach thousands of customers with automations that keep conversations moving 24*7

    month billed monthly
    Connect any 1 Channel 3 Users Included. No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: Whatsapp Messages, Whatsapp Business Calling, Facebook, Instagram, Tik-Tok, widget, wa.me Campaigns: Run broadcast campaigns, DM and comment automations for Instagram, and DM automations for TikTok and Messenger. Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks 250 Free AI Co-pilot credits/mon
    Select Plan
  • popular
    Best Value

    Pro

    Turn conversations into conversions. AI qualify leads, nurtures them, and built-in analytics show you what's driving revenue.

    month billed monthly
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights Advanced Automation: Answer queries, collect information, send reminders & more with powerful chatbots Astra AI Agents: Create and deploy AI Agents to web, WhatsApp and voice (Astra add-on, priced separately) Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 500 Free AI Co-pilot credits/mon
    Select Plan

  • Business

    Your full revenue engine. Advanced AI agents + multiple numbers to handle entire customer journeys: with dedicated expert support.

    month billed monthly
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro +

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1500 Free AI Co-pilot credits/mon Blitz add-on: Send 12k messages/min
    Select Plan
$ - Requires purchase of $4.99/month Shopify addon
$ - Requer a compra do aplicativo Shopify por US$ 4,90/mês | # Requer a compra de complemento
$ - Requiere la compra del complemento de Shopify por $4.99 al mes

WhatsApp Business Calling: Everything You Need to Know

How is WhatsApp Business Calling different from regular phone calls?

WhatsApp Business Calling happens in the same conversation thread as your messages. No need for phone networks or app switching. Also, it works seamlessly across devices and countries without international calling fees.

Is WhatsApp Business Calling secure?

Yes. All WhatsApp Business calls are end-to-end encrypted, just like WhatsApp messages. Only you and your customer can hear the conversation.

Can my team handle both inbound and outbound calls?

Yes. Customers can call you, and you can initiate calls after consent. Both directions are supported.

How are calls billed?

Incoming calls are completely free. Outgoing calls are billed per minute, with rates depending on the destination region. Wati provides transparent pricing and dashboards to track usage.

What do customers see when I call?

They see your verified business name and badge on WhatsApp — giving confidence that it’s really you.

How do I ensure compliance when calling customers?

Wati's WhatsApp Business Calling includes interactive call templates that let you request and receive explicit customer consent before initiating calls. You can also set business hours to ensure you only call during appropriate times, and all call activity is logged for compliance auditing.

Can I use WhatsApp Business Calling for outbound sales?

Yes! You can initiate calls to customers who have opted in to receive communications from your business. Use interactive templates to gain consent, then call customers about product recommendations, special offers, or follow-ups on their interests.

What analytics are available for WhatsApp Business Calling?

Wati provides comprehensive call analytics including total calls made and received, call durations, missed vs. attended calls, peak call times, agent performance metrics, and conversation outcomes. Use these insights to optimize staffing, identify training opportunities, and improve customer experience.

What happens if I miss a call from a customer?

Missed calls are logged in your dashboard with notifications sent to your team. You can see who called, when, and their conversation history—making it easy to call them back or send a message.

Add Voice to Your WhatsApp Experience

Let customers connect instantly through trusted WhatsApp voice calls — build trust, close faster, and resolve issues quicker.

Book a demo