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Detailed Plan Comparison

Features

growth

Users Included
3
Message Pricing
As per Wati rate card

WhatsApp & Wati Configuration

Official WhatsApp API
Included
WhatsApp Blue Tick Verification Assistance
Included
Website Chat Widget
Included
Meta Business Verification Assistance
Included
Custom Domain
Add-on
Multiple WhatsApp Numbers
Not included

Instagram and Messenger Automation

Shared Team Inbox for Instagram: Web and Mobile
Included
Assign to Humans and Chatbots
Included
View and Manage Instagram Contacts
Included
Comments in Team InboxNew
Included
Chatbot Automation
Included
Comment to DM AutomationNew
Included
Welcome Message and OOO Automations
Included
Tag, Filter and Export Chats
Included

WhatsApp Contact Management

Segments
Not included
Import and Export Contacts
Included
Custom contact attributes
Included

WhatsApp Team Inbox

Shared Inbox
Included
Assign to Agent
Included
Quick Replies
Included
Mobile app inbox
Included
Tag chats
Included
Export chats
Included
Trigger Chatbots
Included
Filter chats
Included
AI TranslationsBeta
Included
Round robin chat assignment
Not included
Phone number masking
Not included
Add Operator Name to Messages
Not included
Lead Stages
Not included
Assign Contact Owner
Not included
Operator Chat Visibility
Not included

WhatsApp Automations

Business Hours
Included
Default Actions
Included
Chatbots
2
Keyword Actions & Attributes Rules
30
Automation Triggers
1000/month
AI Support Agent Responses
Not included
Max steps per chatbot
200
Message Routing
No routing, Only manual assigning
Chatbot Webhooks and 3rd party connectors
Not included
Keyword Based Chat Routing
Included
Chatbot data enrichment
Not included
Chatbot workflow automations
Not included
Interconnected Chatbots
Not included
Astra AI Agents
Not included
Wati AI Credits (monthly)
250

WhatsApp Marketing

Messaging Speed
20mps (1000m in under a min)
Broadcasts
Upto 15K per month
Retargeting for reads and replies
Not included
Catalog and Coupon templates
Included
AI Template AssistantBeta
Included
Campaign Scheduling
Not included
Carousel templates
Not included
Retargeting for specific quick replies
Not included
Broadcast sequences
Not included
Limited time offer templates
Not included
Clicks tracking for URLs
Not included
Measure Campaign ROI
Not included

Channels

WhatsApp Business Calling
Included
SMS
Not included
Rich Communication Service (RCS)
Included
Instagram
Included
Channels Included
All (WA, RCS, IG, FB, Tiktok)
Instagram Automation
Included
Facebook Messenger
Included

Clicks to WhatsApp Ads (CTWA)

CTWA team inbox
Included
Automate CTWA lead engagement
Not included
CTWA tag + priority team inbox view
Not included
CTWA conversion tracking
Not included
72-hr free remarketing window
Not included
Ad clicks and conversion insights
Not included
Lead attribution and conversion tracking
Not included
Customer funnel and ROI insights
Not included
Google Click to Message Ads
Not included
Auto Follow-ups
Not included

Forms

Forms
Not included
Whatsapp Lead Generation Form
Not included

WhatsApp Analytics & Reporting

Export reports on demand
Included
Team inbox analytics dashboard
Basic Dashboard
Campaign Overview
Not included
Operator availability metrics
Not included
Ticket efficiency metrics
Not included
Broadcast quickly reply metrics
Not included
Team Inbox scheduled reports
Not included
Click to WhatsApp Ads (CTWA) analyticsBeta
Not included
WhatsApp Calls Analytics
Included
Sales Analytics
Not included

WhatsApp Commerce

WhatsApp Catalog
Included
Order Management
Included
Shoflo, PayTab, other payments
Not included
Whatsapp Pay APIs
Not included

Shopify (Additional $4.9/month)

Connect to a shop
Included
WhatsApp catalog sync
Included
Catalog checkout
Included
Third party checkout apps
Not included
Pre-built Commerce Automations
Included
Campaign & Automation Analytics
Included
On-site Opt-in Widgets
Not included
Revenue Attribution & ROI Insights
Not included
Shopify Segment Sync
Not included
Bidirectional Customer Profile Sync
Not included
Shopify Events in Automation Rules
Not included

WhatsApp Integrations

Integrations
2 integrations
Google Sheets
Included
Zapier
Included
Shopify
Included
WooCommerce
Included
Zoho
Included
Pabbly ConnectComing Soon
Not included
Hubspot
Not included
YotpoComing Soon
Not included
Active CampaignComing Soon
Not included
Google Sheets plugin in chatbot
Not included
Schedule Reminders
Not included
Salesforce
Not included
Twilio
Not included

Accessibility & Security

Basic Roles
Included
Team Management
Not included
Granular Roles
Not included
Auto Deletion of Chats
Not included
IP Whitelisting
Not included
Dedicated Hosting
Not included

WhatsApp APIs & Webhooks

Contact APIs
Included
Messaging APIs
Included
Assign to operator/bot API
Included
Ticket status change API
Not included
Start Chatbot API
Not included
Bulk Contact Attribute update API
Not included
Monthly API limit
10K/month
Webhooks
Not included
API Rate Limit
30 calls / 10 sec

Support

Support Documentation
Included
WhatsApp Bot Support
Included
Email Support
24/5
Chat support
Not included
Priority Support
Not included
Dedicated Customer Success Manager
Not included
Guided Onboarding
Add-on
Custom Onboarding and Setup
Add-on
Technical Account Management
Not included