Send Bulk WhatsApp Messages

How to send bulk WhatsApp Messages?

More and more brands and companies are turning towards WhatsApp as a marketing platform or an engagement platform.

With over 2 billion users on WhatsApp, it is the most used communication app in the world.

Sending bulk WhatsApp Messages to your audience base saves your time and effort and allows you to market your products and services effectively.

How to send bulk WhatsApp Messages?

You can send bulk WhatsApp Messages to your users in 2 ways –

  • Use the Unofficial tools to send WhatsApp Messages
  • Use the WhatsApp’s Official APIs to send messages

Both the above approaches are different and they have their own advantages and disadvantages.

Sending Bulk WhatsApp Messages using Unofficial Tools

Advantages –

  • No need to get WhatsApp API approval
  • No need to get message templates approved before sending
  • Can be used by businesses or for personal use
  • Easy to setup

Disadvantages –

  • Solution is not affiliated by WhatsApp and hence there are high chances of number being banned
  • As WhatsApp continues to make changes to their platform, these unofficial solutions may stop working
  • No possibility of getting Green Tick Verification

Sending Bulk WhatsApp Messages using Official APIs

Advantages –

  • You do not have to worry about number being banned
  • Reliable solution – can be used for automations, messages can be scheduled
  • Auto-reply chatbots can be built
  • Multiple Agents can login and reply to customers
  • APIs can be integrated with external systems – to send transactional updates
  • Possibility of getting Green Tick Verification

Disadvantages –

  • Requires Business API approval
  • Templates must be pre-approved by WhatsApp – Promotional messages are not allowed
  • Not for personal use

How to apply for WhatsApp Official APIs?

To apply for WhatsApp Official APIs, you must have the below details –

  1. WhatsApp Phone Number (Should not have a WhatsApp account, this number is non transferable)
    If you want to delete the WhatsApp account with your number, follow these steps.
  2. Business Display Name (Should have clear relationship with Business)
    To know about Display Name Guide, please click here
  3. Verified Facebook Business Manager ID (should be verified by uploading business documents)
    If you do not have a Facebook Business, please create by clicking here.
    To verify your Facebook Business, please follow these steps

Once you have these details, you must submit these details to a WhatsApp Business Solution Provider (BSP) such as WATI. To apply with WATI, you can apply using this link.

Step by Step Guide (Using Official APIs)

You can send Bulk WhatsApp Messages to your list of contacts using WATI.

Once you have WATI access, you can use the Broadcast module to send the messages.

Step 1: On the WATI Dashboard, navigate to the ‘Broadcasts’ tab

Step 2: Click on ‘New Broadcast’ button on the top-right side

Step 3: Add the broadcast name, choose the template and choose the time when you want to send the message. Click on ‘Next

Step 4: Choose from a list of your contacts or upload your own list of contacts. Click on ‘Add Broadcast’

Step 5: Track your broadcast status and analytics

You can track how many users read your messages and how many replied to your messages. You can check all their replies on the ‘Team Inbox’

For a more detailed walkthrough, you can watch this video

Sending Bulk WhatsApp Messages using Official Business API

You can also send Bulk WhatsApp Messages using Google Sheet. Watch this video to understand how –

Sending Bulk WhatsApp Messages using Google Sheets

About WATI

WATI is a product of Clare.AI and is WhatsApp’s Official API Partner. The WATI Platform currently allows you to create a WhatsApp Chatbot without coding. You can use the drag and drop chatbot builder or create a chatbot using keywords through WATI. To know more about WATI, visit the official website.

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