Gallabox focuses on WhatsApp communication. Wati combines AI, omnichannel messaging, team collaboration, and automation in a single customer engagement platform built to scale.

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A two-minute walkthrough - describe an agent in plain English, deploy on WhatsApp, watch it convert.

Wati vs Gallabox: Where Wati Leads Gallabox

Features
  • PRICING MODEL & BILLING FLEXIBILITY
  • Billing cycles
  • CHANNEL COVERAGE & DEPTH
  • TikTok
  • Instagram
  • WhatsApp Business API
  • Facebook Messenger
  • SMS fallback
  • RCS
  • WhatsApp Business Calling
  • Web chat
  • AI CAPABILITY
  • Autonomous AI agent, knowledge-base trained
  • Connect Your Own AI (OpenAI, Claude, Gemini, custom LLM)
  • Voice AI
  • Developer AI Tooling
  • MARKETING & CAMPAIGN ATTRIBUTION
  • Drip Campaigns
  • Custom Segments & Profile Signals
  • Meta Conversions API integration
  • A/B testing on broadcasts
  • Google Click-to-Message Ads
  • COMMERCE INTEGRATIONS
  • Shopify integration
  • Klaviyo (email + WhatsApp)
  • ENTERPRISE & COMPLIANCE
  • CRM Integrations
  • Support tier
  • ENTERPRISE & COMPLIANCE
  • Third-party review base
  • Monthly, annual, and volume-tiered — no minimum quarterly lock-in
  • Native TikTok DM inbox, plus Click-to-DM and Click-to-WhatsApp ad integrations.
  • Yes
  • Meta Premium Partner — deep WhatsApp: Catalog, Payments (Razorpay/PayU/KPay), COD verification, Flows, TikTok & Google Ads CTWA
  • Native Messenger inbox alongside WhatsApp and Instagram
  • SMS available as a fallback channel via Twilio integration when WhatsApp delivery fails
  • RCS available as a supported fallback channel for markets rolling out Google RCS Business Messaging
  • Yes
  • Web chat widget with Astra AI Agent built in.
  • Astra AI Agent — trained on your KB, resolves open-ended queries end-to-end on WhatsApp and web chat, escalates with full context
  • Connect Your Own AI — plug in OpenAI, Claude, Gemini, or a fine-tuned model with data staying in your infrastructure
  • Astra Voice AI — 30+ languages, voice cloning, outbound and inbound on WhatsApp and web
  • Wati MCP — official Model Context Protocol server; lets Claude, ChatGPT, or Cursor build, test, and deploy Astra agents and run day-to-day Wati tasks
  • Multi-step WhatsApp engagement sequences, auto-stop on reply, available on every plan.
  • Reusable custom segments (Pro & Business), plus 32 auto-tracked behavioral signals usable as segment filters
  • Native Meta Conversions API — tracks WhatsApp campaign spend → conversation → conversion, so marketing can report ROAS to leadership
  • A/B testing on broadcast templates with statistical winner selection
  • Google Partner — Asia's only Google Ads → WhatsApp provider, with source tagging in the Team Inbox
  • Native Shopify deep integration: catalog sync, abandoned cart, COD verification, coupon distribution, Shopify Plus supported — no add-on fee
  • Native Klaviyo integration — unify WhatsApp behavior with email flows for full-funnel commerce attribution
  • HubSpot (bi-directional sync, AI summaries, task creation — Pro+), Salesforce V2 (real-time two-way Contact/Lead sync, Business plan, requires admin setup), Zoho CRM (multi-line widget support, all plans), plus Pipedrive and 100+ others via Zapier/Pabbly.
  • Business plan includes dedicated Customer Success Manager, priority 24×7 email + chat, paid TAM access
  • 445+ G2 reviews · 4.6★
  • Quarterly or annual only — no monthly billing option
  • Not Available
  • Yes
  • WhatsApp API access, Razorpay Payments — no TikTok/Google Ads CTWA integration
  • Not available
  • Not available
  • Not available
  • Yes
  • Web widget available on all plans.
  • Chat AI Agent — natural-language layer over predefined use-case templates; open-ended KB grounding is not the product primitive
  • Not available — customers use Gallabox's stack; no BYOA path
  • AI voice available on inbound calls only
  • Not available
  • Not available
  • Not available
  • Not available — WhatsApp campaign ROAS cannot be closed-loop attributed in Meta Ads Manager
  • Not documented publicly
  • Not available
  • Shopify integration available as a $5/month add-on
  • Not available.
  • Salesforce and Pipedrive limited to Advanced plan.
  • Email/chat support at entry plans; dedicated AM available at higher tiers only
  • 169 G2 reviews · 4.6★
Note: As per Publicly Available Product Information as of July 2026.

Wati vs Gallabox: Where Wati Leads Gallabox

wati gallabox
Features
  • PRICING MODEL & BILLING FLEXIBILITY
  • Billing cycles
  • CHANNEL COVERAGE & DEPTH
  • TikTok
  • Instagram
  • WhatsApp Business API
  • Facebook Messenger
  • SMS fallback
  • RCS
  • WhatsApp Business Calling
  • Web chat
  • AI CAPABILITY
  • Autonomous AI agent, knowledge-base trained
  • Connect Your Own AI (OpenAI, Claude, Gemini, custom LLM)
  • Voice AI
  • Developer AI Tooling
  • MARKETING & CAMPAIGN ATTRIBUTION
  • Drip Campaigns
  • Custom Segments & Profile Signals
  • Meta Conversions API integration
  • A/B testing on broadcasts
  • Google Click-to-Message Ads
  • COMMERCE INTEGRATIONS
  • Shopify integration
  • Klaviyo (email + WhatsApp)
  • ENTERPRISE & COMPLIANCE
  • CRM Integrations
  • Support tier
  • ENTERPRISE & COMPLIANCE
  • Third-party review base
  • Monthly, annual, and volume-tiered — no minimum quarterly lock-in
  • Native TikTok DM inbox, plus Click-to-DM and Click-to-WhatsApp ad integrations.
  • Yes
  • Meta Premium Partner — deep WhatsApp: Catalog, Payments (Razorpay/PayU/KPay), COD verification, Flows, TikTok & Google Ads CTWA
  • Native Messenger inbox alongside WhatsApp and Instagram
  • SMS available as a fallback channel via Twilio integration when WhatsApp delivery fails
  • RCS available as a supported fallback channel for markets rolling out Google RCS Business Messaging
  • Yes
  • Web chat widget with Astra AI Agent built in.
  • Astra AI Agent — trained on your KB, resolves open-ended queries end-to-end on WhatsApp and web chat, escalates with full context
  • Connect Your Own AI — plug in OpenAI, Claude, Gemini, or a fine-tuned model with data staying in your infrastructure
  • Astra Voice AI — 30+ languages, voice cloning, outbound and inbound on WhatsApp and web
  • Wati MCP — official Model Context Protocol server; lets Claude, ChatGPT, or Cursor build, test, and deploy Astra agents and run day-to-day Wati tasks
  • Multi-step WhatsApp engagement sequences, auto-stop on reply, available on every plan.
  • Reusable custom segments (Pro & Business), plus 32 auto-tracked behavioral signals usable as segment filters
  • Native Meta Conversions API — tracks WhatsApp campaign spend → conversation → conversion, so marketing can report ROAS to leadership
  • A/B testing on broadcast templates with statistical winner selection
  • Google Partner — Asia's only Google Ads → WhatsApp provider, with source tagging in the Team Inbox
  • Native Shopify deep integration: catalog sync, abandoned cart, COD verification, coupon distribution, Shopify Plus supported — no add-on fee
  • Native Klaviyo integration — unify WhatsApp behavior with email flows for full-funnel commerce attribution
  • HubSpot (bi-directional sync, AI summaries, task creation — Pro+), Salesforce V2 (real-time two-way Contact/Lead sync, Business plan, requires admin setup), Zoho CRM (multi-line widget support, all plans), plus Pipedrive and 100+ others via Zapier/Pabbly.
  • Business plan includes dedicated Customer Success Manager, priority 24×7 email + chat, paid TAM access
  • 445+ G2 reviews · 4.6★
  • Quarterly or annual only — no monthly billing option
  • Not Available
  • Yes
  • WhatsApp API access, Razorpay Payments — no TikTok/Google Ads CTWA integration
  • Not available
  • Not available
  • Not available
  • Yes
  • Web widget available on all plans.
  • Chat AI Agent — natural-language layer over predefined use-case templates; open-ended KB grounding is not the product primitive
  • Not available — customers use Gallabox's stack; no BYOA path
  • AI voice available on inbound calls only
  • Not available
  • Not available
  • Not available
  • Not available — WhatsApp campaign ROAS cannot be closed-loop attributed in Meta Ads Manager
  • Not documented publicly
  • Not available
  • Shopify integration available as a $5/month add-on
  • Not available.
  • Salesforce and Pipedrive limited to Advanced plan.
  • Email/chat support at entry plans; dedicated AM available at higher tiers only
  • 169 G2 reviews · 4.6★
Note: As per Publicly Available Product Information as of July 2026.

Why Growing Teams Choose Wati

Marketing analytics built into the product

Wati's Meta Conversions API integration closes the loop between CTWA ad spend, WhatsApp conversation, and conversion event — so marketing leaders can report campaign ROAS the same way they report on Meta or Google. AI Copilot CX Score auto-scores every conversation for quality; per-campaign funnel views make CTWA analytics a first-class report, not a spreadsheet export.

Build an AI Agent in 30 minutes, not days
One AI brain across Web, WhatsApp and Voice

Multichannel breadth with WhatsApp depth

Wati covers WhatsApp, Instagram, Facebook Messenger, SMS, RCS, and WhatsApp Business Calling — plus TikTok and Google Ads Click-to-Message. Deep WhatsApp Commerce (Catalog, Payments via Razorpay/PayU/KPay/Apple Pay, Shopify Plus, WhatsApp Flows) sits alongside real fallback channels so a Meta outage or WhatsApp policy change doesn't leave you dark.

Connect Your Own AI, keep your data

Enterprise buyers can Connect Your Own AI — OpenAI, Claude, Gemini, or a fine-tuned model — through Wati's infrastructure, with data staying inside their own environment. Wati MCP exposes Model Context Protocol connections for developer teams. That's a level of AI flexibility Gallabox's Chat AI Agent doesn't offer.

WhatsApp commerce that closes the loop
HubSpot and Salesforce as the record of truth

Enterprise-grade support and compliance

Business plan includes a dedicated Customer Success Manager, priority 24×7 email and chat, and access to paid TAM services. Phone-number masking, IP whitelisting, and role-based access clear procurement's compliance checklist. Meta Premium Partner + Google Partner status closes the analyst-recognition conversation before it starts.

Habuild: from 400 Users to 1M+ Paid
Members — Automated on Wati.

How an India-built wellness platform turned WhatsApp into a primary customer channel for millions.

Habuild — India's Largest Online Yoga Platform

Industry: Wellness / Yoga · Region: India, serving 172+ countries

Habuild is an India-founded online wellness platform (Yoga-led, expanded across habit-building programs) serving 10M+ community members across 172+ countries, with 1M+ paid users. Before Wati, WhatsApp group blocking was breaking customer communication and manual 1:1 outreach didn't scale. Habuild evaluated Yellow.ai, AiSensy, and Wati — chose Wati for the automation depth and support responsiveness.

“We used multiple WhatsApp groups for messaging, but our groups would often get blocked, disrupting communication. We transitioned to one-on-one WhatsApp communication — but manually, it was tedious. We needed a solution that lets us set up WhatsApp automations and workflows to scale effectively.”

anshul
Anshul Agrawal Co-founder

1M+

paid users on Habuild's
Wati automations, scaled
from 400

70%+

attendance rate on daily
online yoga sessions, held
via Wati chatbot routing

90%+

of Habuild's user base acquired
via a Wati referral chatbot —
near-zero paid marketing

Read full story

FAQs

Can I run WhatsApp, Instagram, and Messenger from a single Wati inbox?

Yes — Wati unifies WhatsApp, Instagram DMs, and Facebook Messenger in one shared inbox, with AI Copilot summaries, translations, and CX Score across all three. SMS, RCS, and WhatsApp Business Calling round out the channel coverage — one AI layer, not three siloed products.

Does Wati work if my WhatsApp deliverability drops for a market?

Yes — Wati supports SMS and RCS as fallback channels through Twilio and Google RCS Business Messaging, so a Meta policy change or WhatsApp deliverability drop doesn't leave a region dark. Gallabox and other single-channel WhatsApp tools do not offer this fallback.

Can I track ROAS on my Click-to-WhatsApp campaigns in Wati?

Yes — Wati's native Meta Conversions API integration reports WhatsApp campaign conversions back to Meta Ads Manager, so CTWA ROAS shows up next to your Instagram and Facebook campaign performance. Google Click-to-Message Ads are supported the same way as Meta's Premium Partner and Google Partner.

Does Wati have an AI agent that handles open-ended customer questions?

Yes — Astra AI Agent is trained on your knowledge base, product catalog, and past conversations, and it handles freeform queries end-to-end on WhatsApp and web chat. It routes complex conversations to human agents with the full context preserved — no scripted flow required.

Can I bring my own AI model — OpenAI, Claude, or a fine-tuned LLM?

Yes — Connect Your Own AI plugs OpenAI, Anthropic Claude, Google Gemini, or a fine-tuned model into every customer conversation through Wati's infrastructure. Your data stays inside your own environment. Wati MCP exposes Model Context Protocol connections for developer teams.

What does support look like for an enterprise account?

The Business plan includes a dedicated Customer Success Manager, priority 24×7 email and chat, and access to paid TAM services. Compliance controls — phone-number masking, IP whitelisting, role-based access — are available for procurement review, alongside a DPA and Meta Premium Partner + Google Partner status.

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