Meta is ending nearly two years of free WhatsApp replies in two stages this year — here's how the August token pricing and October service-message billing actually break down.
Hayes Cheung
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Writer at Wati. Read recent articles below.
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Two Meta pricing overhauls, five weeks apart, end free service messages and introduce token-based billing for AI-generated replies — here's how to calculate what it means for your monthly spend.
Starting in August and October 2026, Meta will bill AI-generated replies by the token and turn free service messages into a paid tier—here's what each change actually costs at scale.