Discover how WhatsApp verification boosts trust and credibility. Get insights into timelines, steps, and how Wati makes the process seamless for businesses.
Rohan Chaturvedi
About Rohan
With 5+ years of experience, Rohan is a content marketer at Wati, where he blends content strategy, storytelling, and distribution to help businesses understand and adopt conversational marketing. His work spans product launches, feature releases, and long-form content, with a focus on WhatsApp marketing, automation, and emerging tools. He is especially drawn to the intersection of content and AI, exploring how editorial workflows can get faster and smarter without losing their voice.
Recent posts from Rohan
A WhatsApp MCP server lets AI assistants like Claude build and manage your WhatsApp agents through simple language. Here is how it works and how to get started.
TikTok comments, DMs, and Messaging Ads can be converted into qualified leads. Learn conversation-based lead generation strategies and manage every lead with Wati.
TikTok wins on discovery and reach among people who've never heard of you; Instagram wins on trust, research, and the tools that turn interest into a customer. Most businesses need both, at different
A WhatsApp rate limit mid-send isn't one problem, it's several. Here's when an MCP server should queue the message, and when it should reject it outright.
Use Meta's test phone number and a 5-recipient allowlist to test WhatsApp sends safely, with dry runs and a separate test WABA before production.
MCP tool calls don't hand the model your whole database. See exactly what the server, client, and model each see, and how to keep it that way.
WhatsApp call routing routes every inbound call to the right operator in priority order and triggers automatic follow-ups for missed calls. Here's how it works.
There is no fixed answer, and that is the specification's deliberate choice rather than an omission. Model Context Protocol defines no idle timeout, no absolute lifetime and no keep-alive that extends
MCP does not replace WhatsApp webhooks. Why teams run both, what each layer owns, and a migration sequence that keeps existing automations working.
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