How Ruuby Scaled Beauty Bookings with WhatsApp Automation | Wati

Case Study

How Evercare Health Automated Lead Qualification and Routing with Wati

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Instant
first reply on every enquiry, down from hours
1-2 min
saved per message with quick replies
3 lead types
routed automatically (B2B, B2C, caregivers)
WEBSITE
yourevercare.com
INDUSTRY
Healthcare (home care)
LOCATION
Hong Kong
Use case
Lead qualification
Lead routing
HubSpot lead sync
Caregiver shift alerts
Features used
Chatbots & Automated Rules
Broadcast Campaigns
Reply Materials
Zapier/HubSpot Integration
Inbox & Sales Analytics
Shopify Integration
Channels & integrations
WhatsApp Business API
HubSpot
Zapier

About Evercare Health: Every enquiry needs the right path, fast

Families looking for care expect a fast, clear answer. Evercare Health Limited, a Hong Kong-based caregiving and home healthcare provider, connects families with professional caregivers. Its team handles a steady stream of WhatsApp enquiries from families seeking care (B2C), corporate partners (B2B) and caregivers looking for work, and each one needs a different follow-up path. Sorting every enquiry by hand slowed the first reply and cost the sales team time.

About Leather Lab

The Wati transformation at a glance

Before
Before Wati
Every WhatsApp lead was identified and assigned by hand, one message at a time

Job-seeking caregivers took up sales time before being disqualified

Leads could wait hours for a first reply
Before
After Wati
Chatbot flows identify each lead as B2B, B2C or caregiver and route it to the right team automatically

Unqualified leads are filtered up front and redirected to the onboarding team

Every lead gets an instant chatbot response the moment they message

The Challenge

Before Wati, every incoming WhatsApp lead had to be identified and assigned by hand. Staff messaged each lead to ask whether they were B2B, B2C or a job-seeking caregiver, a slow process prone to delays and errors. A significant share of messages came from caregivers looking for work rather than families seeking care, and without automatic filtering the sales team spent valuable time contacting and disqualifying them. Leads could wait hours for a first reply, which hurt conversion in a market where families expect immediate answers about care arrangements.

The Solution

Evercare implemented Wati on the Pro plan with a sales-focused setup. Chatbot flows identify each lead's type (B2B, B2C or caregiver) up front, capture care requirements in advance, route qualified leads to the right team and redirect job-seeking caregivers to the onboarding team. Custom Attributes and Zapier push lead data into HubSpot automatically, so sales is notified in one central hub and follows up warm and informed. Quick replies (Reply Material) let staff answer common enquiries in seconds, broadcast campaigns alert caregivers to last-minute open shifts, and inbox and sales analytics track performance.

"The Wati chatbot replaced our manual verification steps. It identifies whether a lead is B2B or B2C, filters out unqualified leads up front, and redirects them to the right team, saving our sales team significant time."

— Evercare Health, Hong Kong

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The Results

First replies moved from hours to seconds, and the sales team now spends its time on genuine prospects.
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Instant first response. Leads that once waited hours now get a chatbot reply the moment they message.
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Automated lead routing. Chatbot flows and the HubSpot integration replaced hand-sorting and assignment, removing delays and errors.
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Unqualified leads filtered automatically, freeing sales time for real prospects.
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1–2 minutes saved per message on average with quick replies.

Why Wati

Evercare chose Wati as the most prominent WhatsApp Business API provider in the Hong Kong market. WhatsApp is the default channel for Hong Kong families, and Wati gave Evercare a familiar enquiry channel alongside calls and web forms, with the automation depth to qualify and route every conversation.

Features used: Chatbots & Automated Rules, Quick Replies (Reply Material), Broadcast Campaigns, Custom Attributes, Zapier/HubSpot Integration, Inbox & Sales Analytics.