How is WhatsApp Business API Different?

• Who it’s for

  Medium-to-large brands with high ticket & lead volumes

• Setup

  Verify your number once, then connect the API to the Wati dashboard or your own backend

• Devices / Agents

  Unlimited agents, work on unlimited devices

• Message volume

  Built for bulk sends and handles large volumes

• Automation

  End-to-end automation, chatbots, WhatsApp flows, catalogue, webhooks, and AI features 

• Integrations

  Plug-and-play with CRM, analytics, payment links, ticketing, and more

• Compliance & Templates

  Official BSP connection: template pre-approval, quality scoring, opt-in management

• Pricing model

  Meta’s conversation-based fees; pay only for what you use

• Analytics & Reporting

  Granular dashboards, funnel analytics, messaging insights, agent SLAs, exportable data

• Reliability & Scale

  Cloud-hosted backbone with SLAs, fail-over, and dedicated support

• Who it’s for

  Solo owners & small teams that chat manually

• Setup

  Install the free mobile/desktop app and verify your number

• Devices / Agents

  Up to 5 linked devices, but one phone remains the “primary”

• Message volume

  1-to-1 chats and broadcast lists capped at 256 contacts each

• Automation

  Quick-replies & labels only

• Integrations

  None (manual copy-paste into other tools)

• Compliance & Templates

  Follows WhatsApp policies; template approval happens inside the app

• Pricing model

  Free (data charges only)

• Analytics & Reporting

  Basic message counts and read receipts

• Reliability & Scale

  Depends on the phone’s battery and network