Krithika M is a Content Marketing Expert with 6+ years of experience helping B2B SaaS brands grow through content that actually moves the needle. She specialises in content strategy, SEO and AI search optimisation, owning the full content lifecycle from ideation and execution through to performance optimisation, with a clear focus on organic lead generation and pipeline impact. Her work spans long-form writing, landing pages, pillar-cluster content architecture, and conversion-focused messaging across the buyer journey. She builds content systems that are optimised not just for traditional search, but for how people find answers today, through AI search surfaces and beyond. She tracks content back to revenue, not just traffic. For Krithika, good content isn't just well-written. It's well-placed, well-timed, and tied to something real.
Running a Diwali marketing campaign doesn’t mean spending more on every customer. Learn how to prioritize high-intent audiences, cut WhatsApp messaging costs, use Click-to-WhatsApp ads, and measure campaign ROI to make every festive-season message count.
Turn Diwali browsing into buying with WhatsApp Pay Catalog Checkout. See how businesses can keep shoppers in WhatsApp from Catalog discovery through address collection and payment.
Run WhatsApp campaigns directly from an AI chat interface with Wati MCP. Select contacts or segments, choose approved templates, review campaign details, confirm the send, and track delivery, read, and reply data without switching between multiple tools. The guide also covers WhatsApp opt-in requirements, the 24-hour messaging window, permissions, and safeguards for keeping AI-driven campaigns controlled.
Diwali is India's biggest shopping season, and its reach extends far beyond India. For SMBs and SaaS brands, winning it takes more than a festive banner or discount code, it requires a channel customers already use every day, and an infrastructure that can handle the surge. This guide covers 9 proven WhatsApp strategies, from account prep and diaspora targeting to segmentation, AI agents, and cart-recovery drips, to help you turn festive traffic into real conversions.
Diwali can bring a sharp rise in customer calls, putting pressure on support teams that may not have the capacity to scale quickly. Wati’s Astra AI Agent helps handle voice and text conversations in 30+ languages, while WhatsApp Calling lets teams follow up with customers directly from the same chat. This guide covers multilingual voice support, branded AI voices, call recording, CRM syncing, and how to prepare and test your voice agent before the festive rush.
Diwali can put a sudden strain on WhatsApp support teams as customer questions, onboarding requests, and issue reports pile up. Wati AI Copilot helps teams handle more conversations without adding headcount through smart reply suggestions, AI Editor, chat summaries, live translation, and AI CX Score. This guide covers how to roll out Copilot before the festive rush, measure its impact, and avoid common scaling mistakes.
Use Wati MCP to support customers across languages by routing each contact to the right WhatsApp template variant. This guide covers template localization, language and locale mapping, MCP setup, testing, translation limits, and best practices for adapting tone, dates, currencies, and other details for different markets.
Sync Shopify orders with WhatsApp using MCP to automate order confirmations, shipping updates, and other customer notifications. This guide walks through the six-step setup, from Shopify webhooks and order data mapping to approved templates, message delivery, and duplicate-send prevention, with key security and compliance considerations along the way.
Build WhatsApp onboarding sequences that are easier to manage with MCP and AI agents. Wati MCP lets you create and update contacts, check segments, review conversations, select approved templates, and confirm sends through a conversational workflow. This guide walks you through the six-step process while covering opt-ins, WhatsApp messaging rules, automation, and when to use MCP versus Sequences and Drip Campaigns.
WhatsApp Groups can be a useful channel for businesses running small, high-touch communities, but managing them from personal phones creates visibility and handoff problems. Wati lets businesses create and manage these groups from a shared Team Inbox, with support for up to 7 external contacts per group, unlimited operators, and API-based automation for teams managing groups at scale.
Page 4 of 7 (70 posts)
