Most WhatsApp marketers pick their next audience without checking what happened in the last campaign. Here's how to use campaign analytics and Wati MCP to build engaged, win-back, and at-risk segments that actually reflect recent behavior.
Krithika M
About Krithika
Krithika M is a Content Marketing Expert with 6+ years of experience helping B2B SaaS brands grow through content that actually moves the needle. She specialises in content strategy, SEO and AI search optimisation, owning the full content lifecycle from ideation and execution through to performance optimisation, with a clear focus on organic lead generation and pipeline impact. Her work spans long-form writing, landing pages, pillar-cluster content architecture, and conversion-focused messaging across the buyer journey. She builds content systems that are optimised not just for traditional search, but for how people find answers today, through AI search surfaces and beyond. She tracks content back to revenue, not just traffic. For Krithika, good content isn't just well-written. It's well-placed, well-timed, and tied to something real.
Recent posts from Krithika
Model Context Protocol (MCP) lets AI tools like Claude and ChatGPT connect to your data and apps through one shared standard, instead of a custom integration for every service. Here's how MCP works, what its resources, prompts, and tools actually do, and how Wati MCP puts it to work for WhatsApp Business AI agents, with the security practices to know before you connect one.
A WhatsApp AI chatbot can handle support, lead qualification, and transactional journeys, but only if it respects template rules and the 24-hour service window. This guide covers what a customer-facing AI agent should do, how it differs from a workspace assistant like Wati MCP, and the six guardrails: templates, permissions, confirmation, logging, escalation that keep both compliant.
ChatGPT’s availability on WhatsApp has changed more than once in 2026, with a regional return in the EEA following an EU antitrust order against Meta. This guide explains what changed, why ChatGPT is still unavailable in many regions, and how Wati MCP lets businesses build, manage, and operate their own WhatsApp AI agents through Claude or ChatGPT.
Procurando exemplos de campanhas drip prontas para usar? Este guia inclui 28 exemplos e modelos de campanhas drip no WhatsApp para nutrição de leads, recuperação de carrinho, onboarding, agendamentos e retenção de clientes. Cada modelo inclui gatilhos, tempo das mensagens e condições de parada para ajudar você a automatizar acompanhamentos e melhorar as conversões.
From October 1, 2026, Meta will start charging for WhatsApp service messages sent within the 24-hour customer service window. Learn what changes, how much it could cost, which businesses are affected, and how to keep your WhatsApp messaging costs under control.
¿No estás seguro de si elegir una Cuenta de Negocios de TikTok o una Cuenta Personal? Esta guía compara sus características, limitaciones, opciones de monetización, análisis, publicidad y capacidades de mensajería. Descubre qué cuenta es mejor para creadores, marcas y negocios, y cuándo una Cuenta de Negocios es esencial para publicar anuncios, gestionar conversaciones con clientes y usar la Mensajería de Negocios de TikTok con herramientas como Wati.
Não tem certeza se deve escolher uma Conta TikTok Business ou uma Conta Pessoal? Este guia compara as suas funcionalidades, limitações, opções de monetização, análises, publicidade e capacidades de mensagens. Descubra qual conta é melhor para criadores, marcas e empresas, e quando uma Conta Business é essencial para gerir anúncios, conversas com clientes e usar o TikTok Business Messaging com ferramentas como a Wati.
WhatsApp coexistence lets businesses keep using their existing WhatsApp Business App number while adding Wati automation, campaigns, team inboxes, and chat history synchronization through the Cloud API.
Build customer churn cohorts directly in Wati using Custom Segments. Compare customer events with flexible time offsets to identify churn, retention, win-back, and acquisition cohorts without spreadsheets or manual data exports.
Page 6 of 7 (70 posts)