Creating click-to-WhatsApp ads takes 5 steps in Meta Ads Manager: objective, conversion location, budget, audience, and creative. Get the exact setup here.
Rohan Chaturvedi
About Rohan
With 5+ years of experience, Rohan is a content marketer at Wati, where he blends content strategy, storytelling, and distribution to help businesses understand and adopt conversational marketing. His work spans product launches, feature releases, and long-form content, with a focus on WhatsApp marketing, automation, and emerging tools. He is especially drawn to the intersection of content and AI, exploring how editorial workflows can get faster and smarter without losing their voice.

Recent posts from Rohan
Click-to-WhatsApp ads cost three things: ad spend, per-message fees, and platform fees. Get 2026 rates, a worked example, and ways to lower your bill.
WhatsApp advertising messages are Meta-approved promotional templates for offers and campaigns. Explore samples, rules, and CTWA best practices for 2026.
Click-to-WhatsApp ads turn Facebook and Instagram clicks into WhatsApp chats. Learn setup, tracking, and Meta's October 2026 pricing changes.
WhatsApp Coexistence lets you run the Business App and Business API on one number at once. Learn eligibility, setup steps, and what it costs in 2026.
WhatsApp Coexistence is Meta's solution that allows small and medium businesses to run the WhatsApp Business App and the Business API on the same phone number at the same time.
Connect Claude to WhatsApp Business API in about five minutes, using Wati MCP as a secure, OAuth-authenticated custom connector in 2026.
Sync customer contact data with WhatsApp via MCP, not a blind auto-pipe, but AI-driven updates inside your existing consent rules.
Manage WhatsApp contacts programmatically with Wati MCP's search, create, update, and segmentation tools, built for AI agents at scale.
AI chat with WhatsApp means more than a chatbot. See how WhatsApp Business Platform APIs and Wati MCP keep AI agents inside real approval guardrails.
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