Discover how to add a WhatsApp chat button on your website effortlessly. Create real-time connections, improve support, and convert visitors with Wati.
Rohan Chaturvedi
About Rohan
Rohan Chaturvedi is a Content Marketer at Wati, where he blends content strategy, storytelling, and distribution to help businesses get the most out of conversational marketing. His work spans blogs, product launches, and newsletters, always anchored in narrative clarity, strategic reach, and measurable impact. For Rohan, great content is less about adding noise and more about creating movement. That means sparking action, shifting perspectives, and driving growth. To get there, he focuses on building scalable content systems, collaborating closely with growth and product teams, and tying every piece of content to real outcomes.

Recent posts from Rohan
Understand WhatsApp Channels for businesses, including how they help brands share updates, reach audiences, and build visibility at scale.
Pin up to 3 WhatsApp chats to your inbox, or pin a message for 24h–30 days. Step-by-step for Android, iOS, and Web, plus team tips.
Understand WhatsApp API rate limits, messaging tiers, upgrades, and how to avoid number blocks while scaling your conversations safely.
A complete list of common WhatsApp API errors and step-by-step solutions so teams can diagnose issues quickly and keep conversations flowing.
A clear breakdown of WhatsApp API costs across regions, conversation categories, templates, and BSP pricing so you can estimate your total spend.
Wondering if you can use the WhatsApp API for free? This guide explains how it works, what you can access for free, and the costs businesses should expect in 2026.
To send a link in WhatsApp, paste the URL into a chat and it becomes a clickable preview. Learn the link types, 2026 marketing rules, and how to track clicks.
This article provides a detailed guide on how to run advertisements on Instagram, covering the steps for ad placement, cost calculation methods, and strategies to enhance ad performance. It offers practical tips on precise audience targeting, creative content, and A/B testing, helping online stores increase brand exposure, drive website traffic, and boost sales, ultimately achieving the best ad performance and return on investment.
Learn how to plan your WhatsApp marketing calendar with a 7-day weekly structure, content pillars, audience segmentation, and Wati’s AI-powered campaigns
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