WhatsApp Business usernames are rolling out in 2026, giving businesses a new way to be found without relying solely on phone numbers. Learn how to reserve yours, follow the username rules, and prepare your API for BSUIDs.
Krithika M
About Krithika
Krithika M is a Content Marketing Expert with 6+ years of experience helping B2B SaaS brands grow through content that actually moves the needle. She specialises in content strategy, SEO and AI search optimisation, owning the full content lifecycle from ideation and execution through to performance optimisation, with a clear focus on organic lead generation and pipeline impact. Her work spans long-form writing, landing pages, pillar-cluster content architecture, and conversion-focused messaging across the buyer journey. She builds content systems that are optimised not just for traditional search, but for how people find answers today, through AI search surfaces and beyond. She tracks content back to revenue, not just traffic. For Krithika, good content isn't just well-written. It's well-placed, well-timed, and tied to something real.
Recent posts from Krithika
Learn how TikTok conversion tracking works for Messaging Ads, why conversation outcomes matter, and how Wati helps attribute qualified leads and purchases to your campaigns.
Learn how WhatsApp drip campaigns work, explore practical use cases, compare them with broadcasts, and follow a step-by-step guide to set up automated customer journeys in Wati.
The blog talks about what agentic commerce is, how big the opportunity is, what most brands are missing on WhatsApp, and how Wati's AI agent builder, Astra, supports agentic commerce.
Looking for ready-to-use drip campaign examples? This guide includes 28 WhatsApp drip campaign examples and templates for lead nurturing, cart recovery, onboarding, appointments, and customer retention. Each template includes triggers, message timing, and stop conditions to help you automate follow-ups and improve conversions.
Not sure whether to use a WhatsApp broadcast or a drip campaign? This guide explains the key differences, when to use each, and how combining both can improve customer engagement and conversions. Learn which approach works best for announcements, lead nurturing, cart recovery, onboarding, and more, so you can build more effective WhatsApp marketing campaigns.
Learn how Instagram DM automation works, from comment-to-DM flows and lead qualification to choosing the right automation tool for your business.
Learn when to send a WhatsApp follow-up after no reply, explore ready-to-use templates, understand Meta’s 24-hour rule, and automate follow-ups with drip campaigns.
Meta Business Agent is Meta’s built-in AI assistant for businesses on WhatsApp, Messenger, and Instagram, free to set up, no code required. This guide covers what it actually does, where it hits a ceiling, and when you still need the WhatsApp Business API to handle real volume.
Get 25 ready-to-use football season WhatsApp templates for promotions, engagement, cart recovery, loyalty campaigns, and referrals.
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