Marketing

Meta charges $2.00 per million tokens for AI-powered WhatsApp conversations as of August 1, 2026, roughly 4 to 5 cents each. See the full cost breakdown and how it compares.

Discover 40 ready-to-use Indian festival templates for WhatsApp. Customize and send festive wishes, sale announcements, and offers in minutes.

Learn about 13+ advantages of WhatsApp Business account for brands to build conversation automation, nurture customers faster and drive revenue potential.

Learn how TikTok conversion tracking works for Messaging Ads, why conversation outcomes matter, and how Wati helps attribute qualified leads and purchases to your campaigns.

A 2026 guide to Instagram affiliate marketing: native Reels product tagging, brand-set commissions, and automating "link please" comments.

See how Instagram automation simplifies DM management with automated flows, keyword replies, and smooth WhatsApp handoffs, all in one place.

To send a link in WhatsApp, paste the URL into a chat and it becomes a clickable preview. Learn the link types, 2026 marketing rules, and how to track clicks.

This article provides a detailed guide on how to run advertisements on Instagram, covering the steps for ad placement, cost calculation methods, and strategies to enhance ad performance. It offers practical tips on precise audience targeting, creative content, and A/B testing, helping online stores increase brand exposure, drive website traffic, and boost sales, ultimately achieving the best ad performance and return on investment.

Learn how WhatsApp drip campaigns work, explore practical use cases, compare them with broadcasts, and follow a step-by-step guide to set up automated customer journeys in Wati.

The blog talks about what agentic commerce is, how big the opportunity is, what most brands are missing on WhatsApp, and how Wati's AI agent builder, Astra, supports agentic commerce.

Learn how to plan your WhatsApp marketing calendar with a 7-day weekly structure, content pillars, audience segmentation, and Wati’s AI-powered campaigns

Looking for ready-to-use drip campaign examples? This guide includes 28 WhatsApp drip campaign examples and templates for lead nurturing, cart recovery, onboarding, appointments, and customer retention. Each template includes triggers, message timing, and stop conditions to help you automate follow-ups and improve conversions.