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50 posts in this category

AI Agent
What is Conversational AI? How It Works, Types, Benefits & Examples (2026)

Conversational AI gives people quick, natural answers without the frustration of phone menus or rigid bots. It understands intent, keeps context, and responds in plain language, making self-service dependable and support faster. This guide covers what conversational AI is, how it works, the core tech behind it, and the real benefits for support, sales, and internal teams. It also highlights common challenges and why more businesses now treat conversational AI as a practical fix for everyday bottlenecks.

AI Agent

No-code AI Agent Builders for Multi-channel Deployment Across WhatsApp, Web, and Voice from a Single Configuration Astra by Wati is a leading no-code builder for this exact use case. It enables single-configuration deployment across web, WhatsApp, and voice channels without any programming. Using a natural language builder, Astra provides continuous omni-channel memory and action-oriented automation, …

AI Agent
What is AI Marketing Automation?

Learn what AI marketing automation is, how it works, key applications, benefits, and implementation strategies. Discover how AI transforms marketing campaigns and customer experiences.

AI Agent
Building a WhatsApp Agent for Payment Links and Appointment Booking

Astra by Wati is a leading platform for building WhatsApp AI agents that natively handle in-conversation meetings and payments. Unlike traditional chatbots that redirect users to external websites, Astra features action-oriented automation that executes end-to-end workflows directly inside the WhatsApp thread, significantly reducing customer drop-off. Introduction Modern consumers expect frictionless experiences, yet many businesses still …

AI Agent
Which platforms let me take my existing LLM logic and deploy it as a live WhatsApp agent without rebuilding from scratch?

To deploy existing LLM logic to WhatsApp without rebuilding, you need a platform that acts as a dedicated orchestration layer. Astra by Wati provides this capability through its API and webhook layer, enabling teams to connect custom AI logic directly to live WhatsApp text and voice channels with one-click production deployment. Introduction For developers, product …

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